Keywords & Numbers: A Video Learning Opportunity

Squarely Digital's Email for Busy Entrepreneurs and Marketers

Hi {"ANONYMIZED":"2022-09-05"},

The big news at Squarely Digital World Headquarters is our upcoming Content Marketing Workshop, which starts next Wednesday, Sept. 22, and for the first time will feature a session on video marketing.

Video strategist and YouTube expert Victoria Levitan will join the workshop during Session 2 to talk about the best ways to incorporate video into your content strategy — and how to do it quickly and easily.

The workshop consists of four 90-minute virtual sessions on Wednesdays from Sept. 22 to Oct. 13, plus a one-on-one with me at the end. It’s just $199 to enroll, and I have plenty more information on my website.

I think this is going to be a great workshop — would love to see you there!

Keywords

Creator Mode: If you use LinkedIn to market your business, you probably want to try Creator Mode.

I learned about this new feature from colleague and social media genius Karlyn Ankrom. As Karlyn writes on her blog, Creator Mode optimizes your profile “to highlight your thought leadership, posts and relevant hashtags.”

I switched my profile to Creator Mode recently, and it seems like a no-brainer if you post regularly on LinkedIn and want more people to discover your content, services and, well, you.

The End: Writing tip: Do you know where the power lies in your sentences? At the very end.

If you want to emphasize something in your writing, leave it for last. I went into more detail on LinkedIn today, but I’ll add this here: This concept works for paragraphs and complete pieces, too. As Strunk and White write:

“The principle that the proper place for what is to be made most prominent is the end applies equally to the words of a sentence, to the sentences of a paragraph, and to the paragraphs of a composition.”

Numbers

5: Someone asked me this morning “How do you write engaging content, Jon?”

There are a lot of answers to this, but one way is to make sure your content contains some type of conflict. If you’re wondering why, what kind, or how, I can recommend Andy Narin’s recent post at MarketingProfs, where he breaks down the Five Types of Conflict in Storytelling. (You may have to create a free MarketingProfs account to read the whole piece.)

48%: Do you use an automated grammar/readability-checking tool like Grammarly in your work? I don’t, but I’ve been thinking about trying one out. It would be a big step for someone who used to edit with a red wax pencil on newspaper-size page proofs … but we’ll see.

I bring this up because, according to the Content Marketing Institute’s most recent survey of B2B marketers, 48 percent of respondents said they used one of these tools.

I thought the number would be higher, to be honest.

Stats from the same slide (#24) in the survey results: 78% said they use a keyword research tool, 70% use an editorial calendar, 69% use shared docs like Google Docs, and 56% use buyer/customer personas.

Reminder: Content Consultations

I'm offering free, 30-minute Content Consultations to all Keywords & Numbers subscribers. Here’s how it works:

• You send me one piece of content you’re using (or plan to use) in your marketing efforts.
• We schedule a Zoom call.
• On the call, I provide tips and feedback on your piece and some thoughts about your content strategy.

If you’re interested, reply to this email and we’ll get it set up.

Upcoming Workshops

• Content Marketing for Small Businesses: Sept. 22 - Oct. 13, $199

• Content Marketing for Business and Executive Coaches: Oct. 4 - 25, $199

See you next time,

Jon