Happy November IT people!

Welcome to the very first edition of In the Channel – a monthly newsletter brought to you by the A Fluent Vision team. Over the past year, we’ve put a lot of energy into creating content that strives to help IT Solution Providers have more meaningful engagement with their customers. And in that process, we realized that we could be doing a better job of that ourselves.

So, in order to deliver this great content (to those who actually want to receive it) we will be sending out this newsletter at the beginning of each month to those of you that have subscribed. Now, since this Newsletter is new, we realize this may not be what you originally signed up for. So, if you choose to opt-out, we promise our feelings won’t be hurt…well, maybe just a little.

Each edition we’ll break down what’s going on in the IT channel as it relates to sales, marketing and all things related to the buyer. We’ll share some of our favorite content and maybe even throw in a joke or two for some comic relief :) And each edition will even have a special theme to tie all that great content up in a pretty bow! So, let us know what you love. Let us know what you hate. Because this newsletter is for you and we want it to be great!

…but on a more serious note…

As MDF season approaches for many vendors, we naturally chose money for the theme of our first edition. Every year, there’s a lot of money that gets left on the table. So, we’re stepping up to make sure that stops now! Amongst our various resources, we’ve got a webinar coming up that will help if you are responsible for managing and allocating funds within your organization. So, grab a hold of your purse strings, because its time to make the most out of MDF!

See ya next month!

Dan Mott
Director of Marketing