10, 9, 8, 7, 6…

Does the countdown to the New Year have you a little stressed? There’s an old adage I’m sure you’ve heard that goes something like this: “failing to plan is planning to fail”. We know it’s not intentional, but we here at AFV have seen partners of all shapes and sizes get caught up in the holiday fun. Come January, when sales is ready to hit the ground running, they find that lead gen has been put on hold and needs to be ramped back up to start creating pipeline again.

It’s important to focus on a continuous marketing strategy to stay in front of your customers and prospects, keeping a consistent message across platforms, even if those messages are as simple as “Happy Holidays”. This will help keep your brand top of mind during what we like to call “the holiday lull”.

With all the shopping, decorating and holiday parties, in addition to wrapping up the year at work and setting up for next year, it’s no surprise that something is bound to be put on the back-burner. We’re here to help make sure you are setting yourself and your marketing up for success in the New Year. As for finding the perfect gift for Uncle Ned, you’re on your own for that one!

Everything in this edition of In the Channel will relate back to this month’s theme of “Countdown to the New Year”. Check out some great content that we have selected to help you end the year strong.