What’s a marketer’s favorite drink? 
Happy Spring!

The first official day of spring just past and it has everyone over here at AFV all giddy with excitement. Flowers are starting to bloom, the leaves are coming back and the weather is slowly but surely getting warmer. It’s so easy to get caught up in the excitement and forget about what’s going on at work. We decided to use this month to focus on how we can add some of the pep we’re feeling for the time of year and “spring” into our marketing.

We’re not saying to keep yourself cooped up inside working all day - take a little walk, enjoy the sunshine and use that good feeling of renewal that spring brings with it to reflect on your work and how you can renew or refresh some of your marketing. Maybe you have some content that is becoming stale and want to find creative ways to repurpose it (see our webinar for some great ideas from other partners!). Or maybe you haven’t been getting the results you hoped for on a campaign. Take some time to go back to the drawing board and reflect on ways you can optimize or increase performance.

No matter what your end goal is, use this spring time to your advantage and we’re sure you will come up with some great ideas!

Kristen Lenihan
Virtual Marketing Manager
Industry News:

Apple Reinvention as Services Company Starts for Real Monday

We all know Apple as the maker of MacBooks and iPhones, but did you know that they’ve recently overhauled their entire marketing model? Learn more about their transformative decision to shift focus from product to digital service:

Attend Worthy Events

ContentTECH 2019

April 8th in San Diego, CA

Artificial Intelligence Conference

April 15th - 18th in New York, NY

Gartner Digital Marketing Conference

April 29th - May 1st in San Diego, CA

Did you miss our last webinar?

In this webinar, we were joined by a panel of IT marketing experts to discuss the importance of content in marketing. Our questions to the panel uncovered why they have made a commitment to investing in content, how they are effectively using it, and what successes and challenges they've experienced along the way.

And here is your comic relief...

You can support this newsletter by forwarding to a friend or connecting with us on LinkedIn or Twitter. Thanks for reading, see you next month! 


103 Eisenhower Pkwy • Roseland, NJ 07068 • United States • Click here to unsubscribe.