Media Frenzy Global



 The ISSUE: VOLUME 5

 
 

Media Frenzy Global and Arlington Research Survey 

Company communications is vital, even more so during the pandemic. We joined our partner research agency, Arlington Research, in a study of 2500 U.S. consumers on their opinions on how brands should communicate during the COVID-19 pandemic. Our data found that just under a third (31%) worry that businesses that have gone quiet during the pandemic are in financial trouble.

Read the full report here.
 
PR Workshop
 

On The Blog: Leading A Diverse Agency 

Media Frenzy Global CEO, Sarah Tourville believes the similarities and differences in its people is what ultimately determines the success of Media Frenzy Global.

"Since the early days of starting Media Frenzy Global in Atlanta, we've hired a range of diverse individuals not because we purposely tried to, but because the individuals had the right skill set and behavior to join the agency."

Read Sarah's thoughts on inclusion in the workplace and how her time leading the MFG team has shaped her view of the world here.
 
PR Workshop
 

In The News: The Complexity of Brands Taking a Stand at This Time

Katie Kern, partner of Media Frenzy Global and one who frequently speaks on the topic of Diversity and Inclusion (D&I) shared her thoughts on the complexity surrounding brands taking a stand at this time.

Brands without a diverse culture "should use this time to listen, learn and work on their internal and external race relations," Kern says. "The revolution will not be branded. This is a people's movement."

Read the rest of Katie's thoughts and her advice to brands when it comes to taking a stand here.
 
 

PR Reimagined Recap 

Last week's PR Reimagined event was our most impactful and insightful one yet. Our panel of industry experts covered everything from the challenges of producing content inside so many restrictions, to determining which stories to feature and pursue. If you missed the event, you'll find the full video of the discussion available for streaming here.
 
 

HAPPENINGS

A place to find upcoming digital, PR, marketing and communications-related events. Stay up to date on how to network and engage with other industry professionals from Atlanta to beyond.


June 22 - 26

Lions Live | Cannes Lions,  Join The Community


June 23-24

The Brave New World For Higher Ed Marketers | AMA, Webinar


June 25

Doubling Down on Digital | MarketingProfs, Webinar

 
 


How We #GOTHERE


“Every company can do better across the board. But every company needs to look inward, do the checks and balances, and then come out on the other end with solutions and action.”


- Katie Kern, Partner, Media Frenzy Global 


Are you ready to Go There? mediafrenzyglobal.com


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