Interest In Auto Purchases Increases

What factors influence an automotive purchase?

Automotive

With earnings on the rise for many of the leading automotive manufacturers, the industry has made an impressive comeback in the second half of 2020. This month, we're bringing you exclusive automotive insights.

Do business professionals prefer new or pre-owned vehicles? What factors influence a vehicle purchase? Keep reading to find out!

The pandemic hasn't had a major effect on the decision to purchase a vehicle. When it comes to the type of vehicle, over half of business professionals are likely to purchase a new vehicle.

Data among Canadian respondents only

Automotive sales are expected to continue increasing despite the pandemic. Nearly half of professionals expect to be in-market to buy or lease a vehicle in the next 12 months, with almost 1 in 5 already in-market.

Data among Canadian respondents only

Business professionals are researching their auto purchases during the workday. 65% of business professionals say they conduct their research during the workday.

Data among Canadian respondents only

Working parents are most likely to purchase a vehicle based on affordability and fuel efficiency. Business professionals are slightly more likely to consider performance when compared to working parents.

Data among respondents in the US and Canada

OFFICE PULSE POLL

WHAT FACTOR IS MOST IMPORTANT TO YOU WHEN BUYING OR LEASING A CAR?

Affordability

Fuel Efficiency

Performance

Style

SUVs are the most popular vehicle body style among business professionals and senior executives. The majority say they would buy or lease an SUV over other vehicle styles.

Data among respondents in the US and Canada

Ford, Honda, and Toyota are among the top brands business professionals are likely to consider when purchasing a vehicle.

Data among respondents in the US and Canada

Senior executives are most likely to consider Lexus, Honda, and Toyota when purchasing a vehicle.

Data among respondents in the US and Canada

The number of businesses professionals working at the office has nearly tripled since April.

Data among respondents in the US and Canada

Confidence in overall business climate decreases slightly.

Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]

Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

Data among respondents in the US and Canada

Confidence in the overall business climate is increasing among professionals in the finance industry.

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

Data among respondents in the US and Canada

About Us

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

Contact Us

Kavita Chan
Research Director
Kchan@captivate.com

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