Consumers still prefer to shop in-store despite the pandemic. More than 7 in 10 say they purchase their common household items (food, cleaning products, toiletries, etc.) in-store. 

More than half of high-income professionals plan to order their common household items online at the same rate or more often post-pandemic. 

More than 1 in 3 of professionals purchase their common household items through an online subscription service, including 6 in 10 young professionals. 

60% of working parents prefer to shop for common household items in-store over the weekend while over a third of all professionals are shopping after the work day.  

Business professionals who are in the office are most likely to shop for common household items early in the week with the majority running their errands on Monday or Tuesday. 

Index of Likelihood to Shop For Common Household Items Among Professionals Who Worked/Visited Office Past 30 Days

Nearly half of business professionals say that cost is the most important factor when shopping for common household items. 

Flat dollar and percentage discounts are the most important sales promotions to business professionals when making purchasing decisions. 

Affordability is the most important factor when purchasing common household items. More than 7 in 10 business professionals say they will continue to shop based on affordability post-pandemic. 

When it comes to spending habits, more than half of working parents are spending $200+ per month on common household items. 

Target, Amazon, and Walmart are the top retailers professionals use when shopping for common household items.

More than 50% of all professionals say that environmentally-friendly cleaning products are important with 6 in 10 purchasing in the last year.

Method, Seventh Generation, And Mrs. Meyer’s were the top brands of environmentally-friendly cleaning products purchased in the last year.

42% of business professionals say they have purchased alternative/vegetarian meat products in the past year and nearly 2 in 3 cite diet as the main reason.

Professionals have been choosing wine over beer and spirits during the pandemic. 

The pandemic increased premium coffee/tea consumption. Nearly 1 in 5 professionals have purchased an at-home coffee/tea brewer since the pandemic began.

7 in 10 professionals have purchased ready-made frozen meals during the pandemic.

The number of businesses professionals working at the office has more than tripled since April.

Overall business climate has increased.