This month we're continuing the Office Pulse Brand Tracker series by bringing you a look at the finance industry. Get insights into the performance of key finance brands across a host of different metrics and audience segments. To download the full Brand Tracker, follow the link! Finance Brand Tracker Link

Taste, quality, and price are the driving factors behind alcohol purchases, with 7 in 10 saying taste is the most important when buying alcoholic beverages. 

Rank these factors on what is most important to you when purchasing alcohol for your home during the pandemic.

Data among Canadian respondents only, among respondents ages 19+

Young professionals are more likely to spend at least $100 per month on alcoholic beverages when compared to the older age group. 

How much do you spend per month when purchasing alcohol for your home?

Data among respondents in Canada and the US, among respondents ages 19+

Young professionals prefer beer, whiskey, and tequila when compared to those ages 35+.

Which of the following alcoholic beverages do you prefer? 
Data among respondents in Canada and the US, among respondents ages 19+

Nearly twice as many professionals between the ages of 19-44 are currently purchasing alcohol online compared to those ages 45 and older. 

Have you purchased alcohol online during the pandemic?
Data among respondents in Canada and the US, among respondents ages 19+

4 in 10 professionals who purchase alcohol online use specific websites to do so while nearly a third use on-demand delivery services. 

How are you purchasing alcohol online?
Data among respondents in Canada and the US, among respondents ages 19+

6 in 10 professionals who purchase alcohol online are doing so more often than before the pandemic. 

Are you purchasing alcohol online more, less, or at the same rate as before the pandemic?
Data among respondents in Canada and the US, among respondents ages 19+

Nearly 7 in 10 professionals who purchased alcohol online during the pandemic plan to do this at the same rate or more frequently post-pandemic. 

How frequently will you purchase alcohol online after the pandemic?
Data among respondents in Canada and the US, among respondents ages 19+

Wine is the most common type of alcoholic beverage business professionals are purchasing online.

What types of alcohol are you purchasing online? Among respondents who are purchasing alcohol online.

Data among respondents in Canada and the US, among respondents ages 19+

Professionals are sticking to bottled wine despite new wine-related trends. Professionals purchased bottled wine over six times more than those who bought boxed wine during the pandemic. 

What types of wine-related products did you purchase for your home during the pandemic? Percentage of wine products purchase by those who purchase wine. Data among Canadian respondents only, among respondents ages 19+

Professionals who are purchasing ready-made cocktails say convenience and taste are the main factors driving this behavior. 

Why do you plan to continue purchasing ready-made/canned cocktails after the pandemic? Among respondents that purchase ready-made/canned cocktails. Data among respondents in Canada and the US, among respondents ages 19+

White Claw, Truly, and Smirnoff are the most popular ready-made/canned cocktail brands among business professionals. 

Which of the following ready-made/canned cocktail brands have you purchased during the pandemic?

Data among Canadian respondents only, among respondents ages 19+

The number of businesses professionals working at the office has more than doubled since April 2020.

Confidence in the overall personal business and job security is rising.