Over a fourth of professionals spend $300+ a month on purchases online

 
 

 

 

 

 

E-Commerce 

 
 
With each year, more and more commerce is transacted online. What are people buying online? Where are the top sites? Will the online boom continue once the pandemic is over?

Keep reading for exclusive e-commerce trends from our panel of business professionals

 
 
 
 

This month we're continuing the Office Pulse Brand Tracker series by bringing you a look at the Business Management Consulting industry. Get insights into the performance of key BMC brands across a host of different metrics and audience segments. To download the full Brand Tracker, follow the link! Business Management Consulting Brand Tracker Link

 

 

 

3 in 4 professionals spend at least $100 a month on online purchases. More than 1 in 4 spend at least $300 a month.

 

 

Data among Canadian respondents

 

9 in 10 professionals listed free delivery as an important factor when making online purchases.

 

Data among US and Canadian respondents

 

Nearly half of professionals spent more on online purchases during the pandemic than they did prior to the pandemic.

 

Data among Canadian respondents

 

Nearly 2 in 3 professionals will spend the same or more after the pandemic.

 

Data among Canadian respondents

 
 

Most professionals plan to spend as much online after the pandemic as during.

 

 

Data among Canadian respondents

 

Younger professionals purchased more online during the pandemic than professionals 35+. 

 

 

Data among US and Canadian respondents

 

Working Parents purchased more electronic products and home improvement products online during the pandemic than those without children.

 

 

Data among US and Canadian respondents

 

Professionals ages 18-34 are nearly twice as likely to purchase furniture/home furnishings online than professionals 35+ after the pandemic.

 

 

Data among US and Canadian respondents

 

Working Parents are nearly twice as likely to purchase sporting goods online than employees without children after the pandemic. 

 

Data among US and Canadian respondents

 
 

Amazon.ca and Walmart.ca were the leading websites for purchasing products online. Professionals 35+ were more than twice as likely to use Apple.ca than professionals 18-34.

 

 

Data among Canadian respondents

 

Amazon.ca and Walmart.ca will be the most popular websites to purchase products online after the pandemic. Young professionals will be more than three times more likely to use Ikea.ca than professionals 35+.

 

Data among Canadian respondents

 
 
 

 

 

 

 
 

OFFICE PULSE TRIVIA

WHAT PERCENTAGE OF RETAIL COMMERCE SALES IN 2020 WAS RETAIL E-COMMERCE SALES

 
 
 

  

 

 

 

 

 
 
 
 
 

More than half of professionals make purchases online during the workday. 

 

Data among Canadian respondents

 
 

Young professionals are more likely than professionals 35+ to make online purchases over their mobile phones. Professionals 35+ are more likely to use computers, laptops, or tablets.

 

 

Data among US and Canadian respondents

 

Credit/debit cards were the overwhelming majority of how online purchases are paid for online. 15% of younger professionals used Google Pay, while 17% of professionals 35+ used Apple Pay.

 

Data among US and Canadian respondents

 
 

The number of businesses professionals working at the office has nearly tripled since April 2020.

 

 

Data among US and Canadian respondents

 
 

Confidence continues to rise across business and job security.

 

Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]

Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

 

Data among US and Canadian respondents

 
 

Confidence in the overall business climate among tech professionals increased. 

 

 
 

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

                       

                       Data among US and Canadian respondents

 
 

About Us

 
 
 
 
 

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

 
 
 

Contact Us

 
 
 
 
 
Mike Bakko
VP-Marketing/Research
MBakko@captivate.com

 

 
 

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