Over a third of professionals spend $300+ a month on purchases online

 
 

 

 

 

 

E-Commerce 

 
 
With each year, more and more commerce is transacted online. What are people buying online? Where are the top sites? Will the online boom continue once the pandemic is over?

Keep reading for exclusive e-commerce trends from our panel of business professionals

 
 
 
 

This month we're continuing the Office Pulse Brand Tracker series by bringing you a look at the tech industry. Get insights into the performance of key tech brands across a host of different metrics and audience segments. To download the full Brand Tracker, follow the link! Technology Brand Tracker Link

 

 

 

 
 

7 in 10 professionals spend at least $100 a month on online purchases. More than 1 in 3 spend at least $300 a month.

 

 
 

9 in 10 professionals listed free delivery as an important factor when making online purchases.

 

 
 

Nearly half of professionals spent more on online purchases during the pandemic than they did prior to the pandemic.

 

 
 

More than 70% will spend the same or more after the pandemic.

 

 

 

 

Most professionals plan to spend as much online after the pandemic as during.

 

 
 

Younger professionals purchased more online during the pandemic than professionals 35+. 

 

 
 

Working Parents purchased more electronic products and home improvement products online during the pandemic than those without children.

 

 
 

Professionals ages 18-34 are nearly twice as likely to purchase furniture/home furnishings online than professionals 35+ after the pandemic.

 

 
 

Working Parents are nearly twice as likely to purchase sporting goods online than employees without children after the pandemic. 

 

 
 

Amazon.com and Target.com were the leading websites for purchasing products online. Professionals making over HHI $100K were more than twice as likely to use HomeDepot.com than professionals making under HHI $100K.

 

 
 

Amazon.com and Target.com will be the most popular websites to purchase products online after the pandemic. Professionals who make under HHI $100K are more likely to use Kohls.com than professionals making over $HHI 100K+.

 
 
 

 

 

 

 
 

OFFICE PULSE TRIVIA

WHAT PERCENTAGE OF RETAIL COMMERCE SALES IN 2020 WAS RETAIL E-COMMERCE SALES

 
 
 

  

 

 

 

 

 
 
 
 
 

More than half of professionals make purchases online during the workday. 

 

 
 

Young professionals are more likely than professionals 35+ to make online purchases over their mobile phones. Professionals 35+ are more likely to use computers, laptops, or tablets.

 

 
 

Credit/debit cards were the overwhelming majority of how online purchases are paid for online. 15% of younger professionals used Google Pay, while 17% of professionals 35+ used Apple Pay.

 

 
 

The number of businesses professionals working at the office has nearly tripled since April 2020.

 

 
 
 

Confidence continues to rise across business and job security.

 

Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]

Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

 
 
 

Confidence in the overall business climate among tech professionals increased. 

 

 
 

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

 
 

About Us

 
 
 
 
 

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

 
 
 

Contact Us

 
 
 
 
 
Mike Bakko
VP-Marketing/Research
MBakko@captivate.com

 

 
 

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