B2B

Business travel is taking off!

New Normal. New Business Challenges.

Business decision makers are facing challenges from technology to HR. Are they spending more to solve these issues?

Keep reading for exclusive B2B trends from our panel of business professionals.

Data among US and Canadian respondents

43% of business decision makers plan on hiring additional personnel in the next 12 months.

Data among US and Canadian respondents

Business decision makers are challenged by the lack of companywide data integration, poor tech, and daunting HR tools.

Data among US and Canadian respondents

Businesses are spending more on technology hardware, software, and cybersecurity than before the pandemic.

Data among Canadian respondents

Data among US and Canadian respondents

Nearly 70% of business travelers are likely to travel by airplane on their next business trip.

Data among Canadian respondents

Confidence in the overall business climate remains steady.

Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]

Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

Confidence among finance, tech, and media professionals are above average.

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

OFFICE PULSE TRIVIA

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About Us

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

Contact Us

Kavita Chan
Research Director
KChan@captivate.com

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