87% of business professionals own a vehicle!
 
 

 

 

 

 
Gas. Electric. Hybrid. Is There A Preference?
 
With supply chain issues weighing heavily on inventory in 2021, professionals are gearing up for big purchases in the New Year. What types of vehicles are they researching? How much are they planning to spend?

Keep reading for exclusive Automotive insights from our panel of business professionals.
 
 
 
 

                   Data among Canadian respondents

 

More than 2 in 5 High-Income professionals purchased their vehicles in the last 3 years.

  Data among Canadian respondents

 
 

                   Data among Canadian respondents

 

Supply shortages have not delayed vehicle purchases for the majority of professionals. 

  Data among Canadian respondents

 
 

                   Data among US and Canadian respondents

 

3 in 5 professionals are most likely to purchase an SUV.

  Data among Canadian respondents

 
 

Nearly 2 in 3 professionals in-market to lease intend to lease a luxury vehicle.

 

  Data among US and Canadian respondents

 
 

3 in 4 professionals find in-person test drives important when buying or leasing a vehicle.

 

  Data among Canadian respondents

 
 

Nearly half of all professionals are more likely to purchase from a manufacturer amplifying green initiatives.

 

  Data among Canadian respondents

 
 

                   Data among US and Canadian respondents

 

                   Data among Canadian respondents

 

4 in 5 professionals are considering purchasing/leasing an electric vehicle to be more environmentally friendly.

 

  Data among Canadian respondents

 
 

        Comfort using rideshare is on the rebound.

 

 
 

                   Data among Canadian respondents

 
 

3 in 5 professionals are using rideshare the same or more compared to 2020.

  Data among US and Canadian respondents

 
 

Confidence in the overall business climate remains steady.

Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]

Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

 
 

Confidence across finance, tech, and media professionals is steadily on the rise.

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

 
 
 
 

 

 

 

 
 

OFFICE PULSE TRIVIA

WHAT WAS THE FIRST KNOWN AUTOMOBILE AD HEADLINE?

 
 
 

   

 

 
 
 
 
 

About Us

 
 
 
 
 

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

 
 
 

Contact Us

 
 
 
 
 
Kavita Chan
Research Director
KChan@captivate.com

 

 
 

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