38% of professionals use paid music streaming services

More than half of high-income professionals who use music streaming services use them during the work day

Half of working parents who use streaming music services are using them more than before the pandemic.

1 in 5 professionals who pay for a music streaming service pay for multiple music streaming services

More than half of professionals who use a streaming music service use Spotify.

59% of professionals who use a paid streaming music service use Spotify.

Nearly 2 in 3 professionals who use social media engage in content. Nearly half share content.

8 in 10 high-income professionals use LinkedIn.

90% of professionals use Video Streaming Services with Netflix the most popular one.

High-income professionals are more likely to have 3+ paid video streaming services.

Half of professionals signed up for a video streaming service in the past year.

41% of professionals watch video streaming services 6+ hours per week.

2 in 3 Working Parents are watching streaming video more frequently than before the pandemic.

Video streaming services are mostly used in the evenings and on weekends.

When deciding to watch a TV show or a movie, half of professionals are influenced by OOH Media advertising.

56% of professionals binge watch television programs at least some of the time.

When movies are simultaneously released in movie theaters and at home, 3 in 4 movie viewers are most likely to watch at home.

60% of professionals viewing new movies at home, do so within 2 weeks of release.

Confidence in the overall business climate is rising year-over-year.

Confidence across finance, tech, and media professionals has increased year-over-year