Nearly half of professionals shop for consumer packaged goods during or after the workday!
Quality Or Cost?
The pandemic has reshaped consumer shopping habits. What are they buying? How much are they spending?
Keep reading for exclusive Consumer-Packaged Goods insights from our panel of business professionals.
Common Household Items
Top retailers for common household items.
Nearly 3 in 5 professionals indicate that environmentally friendly items are important when purchasing common household items.
3 in 4 professionals who do curbside pickup acquired this habit during the pandemic.
7 in 10 continue to do so in 2022.
Nearly half of professionals are staying brand loyal in the face of supply chain disruptions.
Due to supply chain disruptions, 48% of professionals purchased new brands of common household items.
More than 3 times as many professionals tried vegan/gluten-free snacks and hard seltzer in the last 12 months compared to the previous year.
In addition to office supplies and tissues, professionals also keep beverage containers and PPE at their office desk.
42% of professionals who receive personalized communication from brands go online to learn more.
Shopping For Pet Products
More than half of professionals spend between $50 and $150 per month on pet products.
Health Products
More than 2 in 5 professionals purchase food or beverages with functional ingredients like probiotics and antioxidants.
Back To The Office
Confidence in the overall business climate is rising year-over-year.
Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]
Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]
Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]
Confidence among finance, tech, and media professionals has increased year-over-year
Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]
OFFICE PULSE TRIVIA
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Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.
DECEMBER TRIVIA RESULTS: What is the highest grossing film of all time? [Avatar, Star Wars: The Force Awakens, Titanic, Avengers: Endgame] The correct answer is Avatar!
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