Quality Or Cost?

3 in 5 professionals shop for consumer packaged goods during or after the workday!

Quality Or Cost?

The pandemic has reshaped consumer shopping habits. What are they buying? How much are they spending?

Keep reading for exclusive Consumer-Packaged Goods insights from our panel of business professionals.

Top retailers for common household items.

Data among Canadian respondents

Nearly 3 in 5 professionals indicate that environmentally friendly items are important

when purchasing common household items.

Data among Canadian respondents

Data among US and Canadian respondents

3 in 4 professionals who do curbside pickup acquired this habit during the pandemic.

7 in 10 continue to do so in 2022.

Data among US and Canadian respondents

Nearly half of professionals are staying brand loyal in the face of supply chain disruptions.

Data among Canadian respondents

Due to supply chain disruptions, 44% of professionals purchased new brands of common household items.

Data among Canadian respondents

More than 4 times as many professionals tried vegan/gluten-free snacks in the last 12 months compared to the previous year.

Data among Canadian respondents

In addition to office supplies and tissues, professionals also keep beverage containers and PPE at their office desk.

Data among Canadian respondents

Data among US and Canadian respondents

36% of professionals who receive personalized communication from brands go online to learn more.

Data among Canadian respondents

Half of professionals spend between $50 and $150 per month on pet products.

Data among Canadian respondents

Data among US and Canadian respondents

Data among Canadian respondents

2 in 5 professionals purchase food or beverages with functional ingredients like probiotics and antioxidants.

Data among Canadian respondents

Confidence in the overall business climate is rising year-over-year.

Data among US and Canadian respondents

Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]

Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

Confidence among finance, tech, and media professionals has increased year-over-year

Data among US and Canadian respondents

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

OFFICE PULSE TRIVIA

WHAT DO YOU THINK IS THE HEALTHIEST WATER TO DRINK?

About Us

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

Contact Us

Kavita Chan
Research Director
KChan@captivate.com

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