The Road Back For Business

54% of Business Decision Makers plan to hire additional personnel in the next 12 months!

The pandemic forced many businesses to reduce expense. Now as they welcome back a dynamic workforce, Decision Makers are facing specific challenges. What are they facing? Where are they spending? What's happening with in-person meetings and business travel?

Keep reading for exclusive B2B trends from our panel of business professionals.

1 in 4 Business Decision Makers face a lack of data integration between different departments at their company.

Data among US and Canadian respondents

Nearly half of Business Decision Makers are spending more on Cybersecurity now compared to one year ago.

Data among Canadian respondents

2 in 3 Senior Executives who make high-profile decisions do so in the office.

High-profile decisions defined as high-risk decisions, strategic decisions, investment and purchasing decisions

Data among US and Canadian respondents

2 in 5 professionals indicate in-person meetings are likely to be conducted in the next year.

Data among Canadian respondents

2 in 3 Business Travelers are likely to fly when taking their next business trip.

Data among US and Canadian respondents

Confidence in the overall business climate is rising year-over-year.

Data among US and Canadian respondents

Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]

Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

Confidence among finance, tech, and media professionals has increased year-over-year.

Data among US and Canadian respondents

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

With rising vaccination rates and lower COVID cases in many parts of the country, more and more companies are calling employees back to the office. Who is coming back? What days are they in the office? How are decision makers preparing to accommodate a dynamic, hybrid workforce?

Did You Know That...

There is a 70% increase in number of professionals working exclusively from the office vs. a year ago
More professionals are returning to the office 3+ days a week
Nearly half of business travelers are likely to take a trip in less than 7 months
Cybersecurity & Technology will be key investment areas over the next 6 months

Click here to get the full picture on how Return To The Office is shaping up!

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About Us

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

Contact Us

Kavita Chan
Research Director
KChan@captivate.com

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