3 in 4 professionals A21+ purchase alcohol for their home!
 
 

 

 

 

 
What's Brewing?
 
Hard Seltzers. Hard Sodas. Old school favorites like beer and wine are being challenged by a new crop of alternatives. What are professionals purchasing? How much are they spending?

Keep reading for exclusive insights on the alcohol industry from our panel of business professionals.
 
 
 
 

Young professionals lead the way in alcohol purchasing with nearly 9 in 10 purchasing alcoholic beverages for their home.

Alcohol & Non-Alcohol Purchases

 
 

Younger professionals purchase beer and hard seltzer more than their older counterparts. 

 
 

High-Income professionals tend to spend more on alcohol purchases for their home.

 
 

       Beer, Hard Seltzer, and Hard Soda are the most popular Summer alcoholic beverages.

       Wine is favored in the Winter.

 
 

Taste, quality, and price are the most important factors for professionals when purchasing alcohol.

 
 

6 in 10 professionals consume alcohol mixed in cocktails. Nearly 3 in 4 are consuming cocktails about the same or more than they did before the pandemic.

 
 

More than 3 in 4 High-Income professionals purchase premium spirits for their home.

 
 

Younger professionals are purchasing alcohol for their home online and at convenience stores more than their older counterparts.

 
 

White Claw is the top hard seltzer brand purchased in the last year.

 

Smirnoff is the top ready-to-drink cocktail brand purchased in the last year.

 

Beer drinkers purchased a variety of beer in the last year. 

 
 

Confidence in the overall business climate has risen year-over-year.

Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]

Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

 
 

Confidence among finance, tech, and media professionals has increased year-over-year

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

 
 
 
 

 

 

 

 
 

OFFICE PULSE TRIVIA

WHAT DO YOU THINK IS THE NEXT BIG ALCOHOL TREND?

 
 
 

   

 

 

 

 

 
 
 
 
 

About Us

 
 
 
 
 

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

 
 
 

Contact Us

 
 
 
 
 
Kavita Chan
Research Director
KChan@captivate.com

 

 
 

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