What's Brewing?

83% of professionals A19+ purchase alcohol for their home!

What's Brewing?

Hard Seltzers. Ready-to-Drink Cocktails. Old school favorites like beer and wine are being challenged by a new crop of alternatives. What are professionals purchasing? How much are they spending?

Keep reading for exclusive insights on the alcohol industry from our panel of business professionals.

Over half of professionals who purchase alcohol for their home make at least 1 alcohol purchase per month.

Data among Canadian respondents

3 in 5 professionals purchase beer and wine for their home.

Data among Canadian respondents

Data among US and Canadian respondents

Professionals are spending more on alcohol purchases for their home this year.

Data among Canadian respondents

Beer, Hard Seltzer, and Cocktails are the most popular Summer alcoholic beverages.

Wine is favored in the Winter.

Data among Canadian respondents

Data among Canadian respondents

Taste, quality, and price are the most important factors for professionals when purchasing alcohol.

Data among Canadian respondents

61% of professionals consume alcohol mixed in cocktails. 2 in 3 are consuming cocktails about the same or more than they did before the pandemic.

Data among Canadian respondents

Data among Canadian respondents

Professionals purchase alcohol most often at liquor stores.

Data among Canadian respondents

Smirnoff is the top ready-to-drink cocktail brand purchased in the last year.

Data among US and Canadian respondents

Beer drinkers purchased a variety of beer in the last year.

Data among Canadian respondents

Confidence in the overall business climate has risen year-over-year.

Data among US and Canadian respondents

Business Confidence: How confident are you with the current state of your business? [Average score based on a 1-10 scale with 10 being the highest confidence]

Job Security: How confident do you feel about your job security? [Average score based on a 1-10 scale with 10 being the highest confidence]

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

Confidence among finance, tech, and media professionals has increased year-over-year

Data among US and Canadian respondents

Business climate: Do you feel the business climate is getting better? [Average score based on a 1-10 scale with 10 being “Getting Better”]

OFFICE PULSE TRIVIA

WHAT DO YOU THINK IS THE NEXT BIG ALCOHOL TREND?

About Us

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

Contact Us

Kavita Chan
Research Director
KChan@captivate.com

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REFER A FRIEND!

MARCH TRIVIA RESULTS: What publicly traded company is the largest employer? [FedEx, Volkswagen, Walmart, Amazon] Correct Answer: Walmart!

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