'Tis The Season?

Half of professionals will begin holiday shopping in November!

'Tis The Season?

Holiday shopping seems to start earlier every year. When will professionals start shopping? How much will they spend? What are the top gifts they want for the holidays?

Keep reading for exclusive insights on holiday shopping from our panel of business professionals.

Data among Canadian respondents

94% of professionals primarily do holiday shopping research online.

Data among Canadian respondents

Quality and Price are the most important factors when choosing between brands.

Data among Canadian respondents

86% of young professionals will shop online for home delivery.

Data among US and Canadian respondents

Data among Canadian respondents

55% are most influenced by discounts when shopping for holiday gifts.

Data among Canadian respondents

Data among US and Canadian respondents

Most professionals have Gift Cards on their holiday wish list, but High-Income professionals are wishing for travel experiences.

Data among US and Canadian respondents

Amazon is the most popular gift card purchased for others.

Data among Canadian respondents

Professionals will shop for the holidays at a variety of locations.

Data among Canadian respondents

3 in 10 Senior Executives+ are more likely to purchase a product when shopping for holiday gifts if a virtual experience such as viewing products in AR/VR is available.

Data among US and Canadian respondents

Nearly 8 in 10 will shop on Amazon for holiday gifts.

Data among Canadian respondents

Half of professionals plan on making a big purchase this holiday season. Of those, 3 in 5 plan on purchasing a travel experience.

Data among Canadian respondents

Data among US and Canadian respondents

While most professionals will pay for holiday gifts with credit and debit cards, 1 in 5 will use PayPal or a mobile wallet.

Data among Canadian respondents

1 in 3 will grocery shop for holiday dinners at Costco.

Data among Canadian respondents

Professionals working in-office 3+ days per week has increased year-over-year driven by professionals returning to the office multiple days per week.

Days In-Office: (US+CA) How many days per week do you typically go in the office? [Among respondents who have worked or visited their building in the past 30 days]

OFFICE PULSE TRIVIA

WHAT IS THE BEST-SELLING HOLIDAY SINGLE OF ALL-TIME?

About Us

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

Contact Us

Kavita Chan
Research Director
KChan@captivate.com

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