Nearly half of professionals will begin holiday shopping in November!
 
 

 

 

 

 
'Tis The Season?
 

Holiday shopping seems to start earlier every year. When will professionals start shopping? How much will they spend? What are the top gifts they want for the holidays?

 


Keep reading for exclusive insights on holiday shopping from our panel of business professionals.
 
 
 
 

93% of professionals primarily do holiday shopping research online.

 
 

Price, Quality, and Discounts are the most important factors when choosing between brands.

 
 

86% of young professionals will shop online for home delivery. 

 

1 in 2 are most influenced by discounts when shopping for holiday gifts.

 
 

Most professionals have Gift Cards on their holiday wish list, but High-Income professionals are wishing for travel experiences.

 

 
 

Amazon is the most popular gift card purchased for others.

 

Professionals will shop for the holidays at a variety of locations.

 

3 in 10 Senior Executives+ are more likely to purchase a product when shopping for holiday gifts if a virtual experience such as viewing products in AR/VR is available.

 

87% of professionals will shop on Amazon for holiday gifts.

 

Half of professionals plan on making a big purchase this holiday season. Of those, more than half plan on purchasing a travel experience.

 

While most professionals will pay for holiday gifts with credit and debit cards, 1 in 5 will use PayPal and 1 in 10 will use a mobile wallet.

 

1 in 3 will grocery shop for holiday dinners at Trader Joe's.

 

Professionals working in-office 3+ days per week has increased year-over-year driven by professionals returning to the office multiple days per week. 

Days In-Office: (US + CA) How many days per week do you typically go in the office? [Among respondents who have worked or visited their building in the past 30 days]

 
 
 
 

 

 

 

 
 

OFFICE PULSE TRIVIA

WHAT IS THE BEST-SELLING HOLIDAY SINGLE OF ALL-TIME?

 
 
 

   

 

 

 

 

 
 
 
 
 

About Us

 
 
 
 
 

Captivate Office Pulse research offers marketers timely insights from a proprietary panel of business professionals, managed by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

 
 
 

Contact Us

 
 
 
 
 
Kavita Chan
Research Director
KChan@captivate.com

 

 
 

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