As we work towards the recovery of tourism in Ontario, we would like to share some research insights to help support your recovery planning.
Learn about consumer motivators and understand the behaviour of consumer segments that are planning to travel to/within Ontario. For the Ontario market, a summary of the characteristics of Ontario’s highest revenue-generating segments will be included.
This information can help:
- Identify motivators and understand the behaviours of consumer segments that are planning to travel to or within Ontario.
- Identify vacation motivators (e.g., seeking a family vs. a couple’s retreat).
- Identify barriers to Ontario travel and how to overcome them.
- Inform advertising investment decisions when promoting Ontario tourism products.
Join expert Nancy Dahl from Forum Research who will present the findings in three (3) different sessions, providing an in-depth look at the intentions of surveyed Ontario, Canada, and U.S travellers. To join more than one (1) session, you will have to register separately for each below
.
Nancy Dahl, Senior Research Director at Forum Research, brings over 30 years of marketing and market research experience across a variety of industries to the Tourism sector. Nancy’s wide-ranging experience in Tourism includes large-scale quantitative Travel Intentions and Motivations studies and qualitative studies across Canada, the U.S. and internationally.
Destination Ontario Presents: 2022 Travel Intentions & Motivators Research
Session 1: Ontario. Thursday June 16, 2022, 10am-11:15am, Register here: https://us06web.zoom.us/webinar/register/WN__DM_ACxgT5O27YmYnMCa6A
Destination Ontario Presents: 2022 Travel Intentions & Motivators Research
Session 2: Canada: BC, Alberta, Manitoba, Quebec, Maritimes (NF, NS, NB & PEI). Thursday June 23, 2022, 10am-11:15am, Register here: https://us06web.zoom.us/webinar/register/WN_RTySjvtBROC1JN15YbSCKA
Destination Ontario Presents: 2022 Travel Intentions & Motivators Research
Session 3: U.S.: California, Michigan, New Jersey, New York, Ohio, Pennsylvania, Illinois. Wednesday June 29, 2022, 10:00-11:15am, Register here: https://us06web.zoom.us/webinar/register/WN_4QaxWtBLR2S1SdR-S64gpg
Your confirmation will include a webinar link. A copy of the presentation and recording of the session will be shared with each registrant.
We hope you can join us.
Thank you,
The Team at Destination Ontario
