Marketing Automation – The New & The Notable

Learn about segmenting your unsubscribes and keeping your lists healthy!

Thank you for tuning in to the third issue of our Marketing Automation e-newsletter. We have some really exciting developments on the horizon, so be sure to bookmark The Hub now to stay up to date. Refer back anytime for tips, FAQs, client spotlights and more – and, as always, let me know if you have any questions!

Client Spotlight

After merging with another financial institution, our client completed a campaign aimed to get new accountholders signed up to receive emails. They did this by hosting a giveaway where accountholders provided their email addresses for a chance to win.

Introducing Granular Unsubscribe

Segment your unsubscribes into categories so that they're not losing out on content they actually want to receive. Instead of removing them completely from your lists, keep them subscribed to newsletters or important updates – the important thing is they get to decide.

Platform Feature – Personalization

Stand out in inboxes by personalizing your communications with accountholders. Here are two easy ways image.works can help your emails shine:

Variable Data

Use variables in your emails to personalize salutations, subject lines, rates and more.

Dynamic Content

Use dynamic content to personalize photos, email signatures and other content.

Introducing Christian

We're growing! As our Marketing Automation client base grows, and we introduce new features to you, we want to offer you the same high level of service you're accustomed to with image.works. For that reason, we've added a new team member to the department.

Meet Christian Memmo! You may see him included on emails, or he might reach out to you directly. He joined us in early 2020, and we are SO excited to have him as a part of the team! As always, feel free to reach out to me, Lianne or Christian if any questions come up.

Pro Tip: Keep Your Lists Healthy

Prevent spam traps in your email lists by making sure you are only sending content to engaged accountholders. Use a campaign to confirm email addresses to avoid typos, and most important, make sure you're not sending emails to dormant or inactive accounts. Ask those recipients to reconfirm their email addresses or directly opt in to receive content.