Marketing Automation – The New & The Notable

Learn insider insights and top tips about engagement!

Wow, I can't believe we have hit our sixth issue already! Thank you for continuing to tune in to these updates, client case studies and more. As always, feel free to reach out with any questions!

This issue is going to be a little different – it's all about engagement and keeping your database clean. We'll dive into types of engagement and how they're used, and we'll also discuss segmentation and list health – both of which can impact engagement. Plus, we'll walk you through the details of a client's re-engagement campaign!

Engagement: Internet service providers (ISPs) are increasingly prioritizing engagement as a measurement for list health and using it as a determining factor in deciding which messages go to inboxes. Continue Reading

Email Best Practices: When we are sending to large lists, or if it's the first email you're sending through Marketing Automation (besides onboarding), it's really important that we keep some best practices in mind. Continue Reading

Re-Engagement Campaign: Now that we've discussed both engagement and email best practices, let's explore how we helped one client with a re-engagement campaign. Continue Reading

Did you know that our entire instructional guide is available to you anytime here? We just updated it to make sure you have the most up-to-date resources. You can even request a hard copy version be sent to you. Check it out now!

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