Marketing Automation – The New & The Notable

Elevate your digital strategy with dynamic content and personalized emails

Greetings from Christian at image.works!

Welcome to another edition of The Hub! I’m coming to you today with some exciting aspects of our Marketing Automation capabilities. Don’t forget to bookmark The Hub and stay in the loop on upcoming posts – and let us know how we can help improve the experience for you!

Platform Feature: Continued Applications of Dynamic Content

Add dynamic content to each reader’s email and make their experience feel even more tailored. Click below to read more!

Introducing Alison

We’re growing again! At image.works, our teams have always been composed of robust and dedicated individuals with a yearning for success – a success that stems from offering you reliable, knowledgeable and friendly service.

Alison Herbst joins the Marketing Automation team at the intersection of these virtues. Some of you may recognize her as your Marketing Project Coordinator, and while she’ll continue to facilitate your campaigns, our other Marketing Automation clients will be introduced to the pleasure of working with her firsthand. If you have any questions, you’re welcome to reach out to either Alison or me, and we’ll be there to help.

Client Feature:

Kalsee E‑Brochures

Want your frontline staff to be able to send personalized emails with the click of a button?

Queue a built-in automation feature that triggers an email to the accountholder when your staff member checks a box.

We can add this into your automation campaign. Plus, you can have as many topics as you'd like!

Pro Tip: Launchpad – Activity Feed

Do you ever wonder about the ongoings of your automation program at a given moment? Our Activity Feed is designed to show you just that. Located in the Launchpad – portrayed as a spaceship in the corner of your dashboard – the Activity Feed gives you the play-by-play of many different activities!

FILTER by various forms of engagement. From email clicks to form submissions, see who’s doing what down to the minute.

REAL-TIME data provides insights into the contact, the activity and the recency.

To learn more about the platform (including how to access and interpret reports to inform your marketing strategies), please refer to our comprehensive how-to guide.