In the frigid Wisconsin tundra, we’ve been thawing out some new ideas and happenings in our Marketing Automation program – welcome to the Winter 2022 Hub newsletter! If this is your first time, help yourself to our Hub site, which hosts a helping of resources like FAQs, case studies and past editions. Either way, grab a cup of coffee, hot cocoa or your favorite drink and bundle up your program with some additions to our growing Marketing Automation capabilities!
Platform Feature: Conditional Form Fields
Although it’s a new addition to our Marketing Automation forms, this most likely isn’t your first time seeing conditional fields. Their job is straightforward: Unlike static form fields that live on the landing page regardless, conditional fields are far livelier, evidently waiting for certain conditions to be met before your members or customers are presented with them.
Client Feature
In my conversations over the years, Marketing Automation has always shown its power through emails and reporting, its most popular use, but it can go so much further than that. For example, did you know we can track media engagement on your website?
Pro Tip: Form Submission Notifications
Whether you're keeping up to date with your new accountholders’ interests or adding a name to your next festive giveaway campaign, stay in the know! With Marketing Automation, ensure you and your team get notifications in response to any submitted form built by your IW designer. Our team will help you amass submission information without you lifting a finger.
Get crucial info like:
A preview of submitters' form info sent directly to your inbox
Notifications sent to one or multiple staff members at your institution
An automatic list of submitter contacts, built by us and saved within your dashboard
You can always request a post-campaign report of form completions; setting up form notifications today will keep your reaction time and monitoring abilities on top!
To learn more about the platform (including how to access and interpret reports to inform your marketing strategies), please refer to our comprehensive how-to guide.
