Welcome to another issue of The Hub! Today, we want to offer up some ways to optimize your email marketing to yield leaner tactics to help you hit your target audience in an effective way. Of course, that includes Marketing Automation and our drive to conjoin the two to take it a step further. As a reminder, you can access past editions of The Hub, previous articles, case studies and more!
5 Ways to Optimize Your Email Marketing
As your Marketing Automation program unfurls, the numbers climb and the months go by, we aim to meet twice a year to aggregate and review the performance of each initiative. From singular campaigns to weekly onboarding data, there are common changes or ideas that bear mentioning when suggesting potential new directions in which to take these products. We’ve gone ahead and listed five key behaviors that can enhance the content we output to your community.
Into the Archives – Keep Your List Healthy
Efforts to maintain list health and prevent spam traps are as vital as they are ongoing. Delve into tips from the team to make sure your readers are not only engaging with your content but are wholly engaged for email marketing.
COMING SOON: MARKETING AUTOMATION CLIENT SURVEY
While your automation runs in the background, we’ve also been doing some work behind the scenes! Be on the lookout for an email inviting you to participate in our Marketing Automation Client Survey. Questions, concerns or curiosities? I can’t wait to hear your thoughts on how we can make the experience better for your community and you!
