Industry-specific partnership have been the norm in business. However, with the further introduction of digital partnerships, they are possible across industries and borders. The speakers, Ruth De Backer and Eileen Kelly Rinaudo, talk through the important stages in developing a partnership. But they highlight setting the foundation of a partnership that seeks to truly understand the business’ cultures and motivations. Measuring the value of a partnership should also be discussed by both parties in detail, and they should have triggers setup that result in the reevaluation of a partnership. Maintaining these relationships require productive and positive collaboration. However, the end of a partnership does not necessarily mean a failed partnership if the initial objectives are met. Take some time to listen to this great conversation, or read the transcript, it’s an eye-opening feature on partnerships.