Building your strategy around resilience is becoming an ever more present strategy. The impact that we've experienced from COVID-19 is not the only factor that drives this change. It is the ever-changing market dynamics that create the need for resilience. This article from Bain & Company outlines five myths that stop businesses from investing in resilience and what companies can do to overcome them. Building a resilient organization is no simple task. But, if you can develop a long-term approach. Combined with commitment to change, you are on the right track.