Design thinking may be counterintuitive to the traditional style of thinking and problem solving, yet it has a more meaningful, longer lasting impact on both the customers and employees involved. The two authors, Bason and Austin, illustrate this in their article on design thinking leadership. They mention three elements that are important in the process of design thinking, these being; “leveraging empathy, encouraging divergence and navigating ambiguity, and rehearsing new futures.” Design thinking is all about the people involved, the employees and the end user, and the goal is not to find a solution as quickly as possible. Rather there is the opportunity to test out an array of different solutions, and failure is not seen as a step backwards, but rather a step towards the solution of a problem. Leaders need to recognize the process and how meaningful it can be, to truly adopt design thinking.