The cultural changes that come along with the digitalization of an organization needs to start at the leaders. And although this article is more inclined to the consumer products and retail industry, the same lesson for their leaders could count in the construction industry. Here, we look specifically at the adoption of AI, and how board members and leaders play a large role in the successful implementation of AI. It is a powerful tool that can lead to value creation, and the identification or solution of problems. Through the adoption process, organizations will need to recognize that mistakes are part of the process. A mistake should not be viewed as a setback, but rather as a learning opportunity. Leaders need to be curious and forward thinking, so that they can engage their organization. Early adopters of AI will be able to differentiate, and thereby be more competitive in the market.