Making sure that everyone in your business understands the importance of new-found data is critical for your company’s success. One way of doing this is by giving relatable meaning to your data. This can be done through relatable size, time, or something that is relatable to your audience. The authors of this article use Jeff Bezos as an example, he is the richest man in the world with $114 billion. We as readers understand that this is a lot of money. However, in the article they state that Jeff Bezos would be able to buy every homeless person in America a home, and still have $19.2 billion left. This is a way of quantifying how much money he has. They also use examples of relatable time and size. Although this is a very basic example, it can be used to quantify or visualize the importance of any data that you would like to communicate with others.