Some of this month's most popular content alongside short snippets of miscellaneous interestingness that you won't want to miss out on.


Volume XX
JUST A THOUGHT 

"When dealing with people, remember you are not dealing with creatures of logic,

but creatures of emotion."


— Dale Carnegie


 
 
From the Editor

Are You Crying Wolf When You Shouldn't?

In today's world of explosive media coverage and mass outrage over unproven allegations, it's easy to treat every situation as a full blown crisis - but should you? In a compelling blog series, BCM team member and international crisis management expert Tim Scerba took a deep dive into the answer to this critical question. Enjoy this excerpt, and to read the full three-part series head over to our blog.

In Aesop’s famous tale, The Boy Who Cried Wolf, a shepherd boy convinces his neighbors that a ferocious wolf is attacking his flock of sheep. The townsfolk, after a few false alarms, catch-on. Later on, when a wolf actually does appear and the boy cries for help, his neighbors ignore his pleas and the wolf devours his sheep.

In today’s “everything is important, everything is urgent” world, we see this tale played out over and over again in corporate board and Crisis Management Team (CMT) war rooms across the country. At times, it seems as if we have gone from where companies consistently denied that they would ever be confronted with a crisis – let alone have to manage one – to where almost anything and everything is a full-blown crisis that warrants an equally full-on response.

The reality is that what constitutes a true crisis, versus a routine management issue, lies somewhere in between these extremes.

Catch the rest of TIm Scerba's series, Crying Wolf, at the Bernstein Crisis Blog!

Erik Bernstein
 
 
 
 


Smart or Risky? Starbucks Instructs Employees On Crisis Comms


 


The 3 Most Important Things To Do When A Crisis Hits


 
 
 

Crying Wolf Pt. 2:
The Elements Of A Crisis





 
 

How To Prevent A "Situation" From Becoming A Crisis



 
 

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We're happy to give permission for materials to be reprinted in hard copy or online! If you find something you would like to reprint, simply submit a request to jonathan@bernsteincrisismanagement.com
 
 
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About Us


 

JONATHAN BERNSTEIN
President of Bernstein Crisis Management


 

ERIK BERNSTEIN 
VP of Bernstein Crisis Management


 
 
 
 

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