Americans have always had a great love and affection for furry four-legged companions.
Sixty-seven percent of U.S. households, or about 85 million families, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA).
Their passion for pets makes them highly responsive buyers, subscribers and responders to all things pet and animal related. Naturally caring and compassionate, they are ideal donors to a myriad of charitable causes. Their buying power spans beyond their furry friends.
RMI offers a full menu of pet newsletter and magazine subscriber lists, commercial and charitable pet-enhanced files, animal cause contributors and more.