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NEWS AND INSIGHTS FROM RMI DIRECT MARKETING                                                                 August 2020

 
 
Pet Selects for the Dog Days of Summer
 
 
Americans have always had a great love and affection for furry four-legged companions.

Sixty-seven percent of U.S. households, or about 85 million families, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA).

Their passion for pets makes them highly responsive buyers, subscribers and responders to all things pet and animal related. Naturally caring and compassionate, they are ideal donors to a myriad of charitable causes. Their buying power spans beyond their furry friends.

RMI offers a full menu of pet newsletter and magazine subscriber lists, commercial and charitable pet-enhanced files, animal cause contributors and more. 

 
 
       LIST UPDATES
 
 

RMI Goes to the Dogs...and Cats...and Chickens


Meet the furry and feathered friends of the RMI team


 
 
       NEWS YOU CAN USE
 
 

Cody the Cat Gets to
Cast a Vote?
 

This next election is going to the cats. An Atlanta family received a voter registration form for Cody Tims. Problem is, Cody was the family cat who passed away 12 years ago. While Cody was an ideal 4-legged citizen, local officials advised that Cody would not have been permitted to cast a vote without a government issued ID. Read full article here.

 
 
 

Fun in the Sun with the Family Dog
 
If your summer plans were derailed and you're hanging out at home with your pup, check out Dogster's list of 10 activities that you and your pet can enjoy together this summer. Explore the great outdoors by hitting the beach, hiking or camping.  Stay in the yard and turn on the sprinkler for some simple family fun including Fido. Read full article here.
 
 

Dogs on Deployment Takes Care of Military Pets
 
Alisa Johnson started Marine training at the same time her husband Shawn was deployed with the Navy, but who would care for their dog AJ? A relative was able to help, but it got Alisa thinking. She founded Dogs on Deployment, matching military pet owners with volunteers willing to care for their pets while they’re overseas. Read full article here.
 
 
 
 

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