Home       Service      Datacards   
 

 

NEWS AND INSIGHTS FROM RMI DIRECT MARKETING                                                                  July 2020

 
 
Saluting Those Who Have Served
 
 
As RMI prepares to mark America's 244th birthday on July 4th, we honor and feature our Veterans lists to celebrate those who have served to keep our country free.

It is because of their dedication and commitment to service we are truly, "The Land of the Free, Because of the Brave."

These passionate, dedicated and honorable individuals ardently support the causes they believe in. RMI's Veterans List Kit highlights an array of lists that are comprised of active and retired military, have enhanced veterans selects, or feature donors to veterans causes. 

 
 
       LIST UPDATES
 
 

Donorosity - Not Just for Non-Profits

 
 

Recently Updated!

Donorosity is a blind database initially created as a value add for small-to-medium sized list owners to attract usage and revenue from mailers that might not be able to use an individual list due to lack of volume or selectability. The depth and breadth of this powerful collection of responsive names makes it attractive to all mailers.

The key ingredient is a nonprofit focus in which all of the database participants are donors, members and subscribers. However, since the file has grown in volume, the usage has also become diverse and expanded beyond a fundraising scope into the consumer marketplace.

The file has been enhanced with hundreds of lifestyle and demographic elements which has proven invaluable to consumer mailers. Continuations include Guideposts, People Magazine, Vogue Magazine, New Mexico Magazine, and Publishers Clearing House. Some of the key selects for consumer advertisers include: Reader interest by category, Religious/Inspirational/Devotional, Pets, Sweepstakes interest, State/SCF/Zip (regional mailers), and more. Since the file updates quarterly, new names are always being added and recency is selectable.

Without question, Donorosity remains a natural strong performing list for ANY nonprofit mailer. It has been proven to provide value to those outside the philanthropic sector too.


 
 
       NEWS YOU CAN USE
 
 

Fresh Ideas for July 4th Barbecues
 

Keep your Independence Day menu healthy and delicious using fresh seasonal vegetables. Check out Nutrition Action's Snap Pea and Radish Salad for a crisp side dish or appetizer. Try American Institute for Cancer Research's cooling and refreshing Gazpacho. The best part of these recipes - no cooking required! Simply chop and serve, or blend and chill.

 
 
 

AMVETS and Military Hire Aid Unemployed Vets
 
AMVETS has teamed up with Military Hire to launch several job initiatives. Their first joint project is a STEM (science, technology, engineering and math) program intended to train female veterans in the area of cybersecurity. As part of the agreement, AMVETS will make their menu of support services available to veterans on Military Hire. Read full article here.
 
 

 CCPA Regulations Likely
to be Delayed Until Fall
 
COVID-19 has likely pushed back the enactment of the California Consumer Privacy Act (CCPA) mail regulations. The attorney general's office typically gets 30 days to review such regulations before they are enacted. The timeline has been extend to 60 days, likely resulting in the regulation's start date being pushed to October 1. Read full article here.
 
 
 
 

44 Old Ridgebury Rd  

Danbury, CT 06810  

(203) 798-0448

RMIDirect.com

 

44 Old Ridgebury Rd • Danbury, Connecticut 06810 • USA

Click here to unsubscribe.