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NEWS AND INSIGHTS FROM RMI DIRECT MARKETING                                                                  June 2020


 
 
RMI Launches Publishers Network
 
 

Publishers Network is a brand new blind prospect database of over 2 million subscribers and book buyers from multiple contributing publishers. Mailers do not have to participate in the database to use the file.


This database of highly engaged responders will help offset the shrinking universe file size seen across the industry.  All names are enhanced with over 300 data elements from demographic, lifestyle, transactional buyer activity and ethnic categories.  Data elements available include Age, Bible/Devotional, Retired Military, Pet Owners, Catholic, Jewish, Political Affiliation, Spanish Speaking, African American, Hispanic, Collectors, Travelers, Cooking Enthusiasts and more. 


Also available are Subscribers who Donate.

Selectable Causes: Veterans, Republican, Democratic, Wildlife, Art/Cultural, Health, Religious, World Relief and Children.

 

Custom modeling is available.  
 
 
       LIST UPDATES
 
 

Christian Appalachian Project's Enhancements Offer Something for Everybody


 
 
Christian Appalachian Project's mission is building hope, transforming lives, and sharing Christ’s love through service in Appalachia. Their guiding principles include promoting dignity and self-worth, fostering individual growth among staff, volunteers, donors, and program participants, and involving the Appalachian people at all social and economic levels in developing a solution to poverty.


Christian Appalachian Project's Enhanced Data is a Must-Test for Every Type of Mailer

Enhancements include: African American, Age 50+, Bible/Devotional, Religion, Pet Owner, Children and Parent Product Buyers, Ethnicity, Spanish Speaking, Veterans, and Hispanic. 

CAP is also available for Wiland Cross Member Modeling.


 
 
       NEWS YOU CAN USE
 
 
Make-A-Wish Celebrates 40th Anniversary
 

Make-A-Wish, the organization that grants life-changing wishes to children with critical illnesses, recently celebrated their 40th year. To mark the occasion, they've launched a new initiative called Wishes Need Stars Like You, a call to action inspiring everyone to become a shining star to these deserving children. Read full article here.

 
 
 
Corona & Type 1 Diabetes: What You Need to Know
 
While COVID-19 is a concern for most Americans, those with pre-existing conditions like Type 1 Diabetes are particularly worried. JDRF has put together the latest information and advice for people with T1D. In fact, those with well-managed T1D are not more susceptible to contracting the virus. 
Read full article here.
 
 
Two Major Non-Profits Join Forces to Combat Hunger
 
Christian Appalachian Project and Feed the Children have teamed up to expand their reach to serve more communities facing food insecurity brought on by the pandemic. One food bank has gone from serving 300 families a month to 500 families a week as a result of unemployment, school closings and seniors who fear leaving home. Read full article here.
 
 
 
 

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