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NEWS AND INSIGHTS FROM RMI DIRECT MARKETING                                                                April 2020


 
 
Back to the Future...RMI Turns 35
 
 
The Northeastern United States had just completed one of the coldest winters ever recorded and it was the Spring of 1985.  John Forte, a veteran of the list industry, decided to leave his position at Walter Karl Company and set up his own company, along with his colleague and partner, Martin Stein. It was called RMI Direct Marketing.  They had a vision of what list brokerage should be; where a list broker is an extension of a mailer’s marketing team, not just an order taker.
The direct marketing landscape and the world looked very different 35 years ago…
Read full article here.
 
 
       LIST UPDATES
 
 
Spring Brings New Names at RMI
 
 

Flowers and lists are growing now that the Spring season is upon us. Check out the following new updates blooming with names for your next campaign.

Belvoir Corporate Enhanced Database
Belvoir produces 25 magazines and newsletters that cater to dedicated and passionate subscribers interested in aviation, organic living, pets, firearms, sailing and healthy lifestyle. With extensive demographic and psychographic data, the Belvoir Corporate Enhanced Database produces a unique audience for almost any campaign. Key categories include donors by cause, collectors, political affiliation, cooking/healthy living, ailments, religion, veterans at home and much more! The database is updated quarterly adding 100M names each quarter.

Donorosity
Donorosity was developed as a blind non-profit prospect database to offer responsive names to small/regional charities in their specific service areas. The result is now over 4 million names offering recency, dollar selects and over 300 data elements designed to help all charities.  Key segments include: Cause Supported, Age 50+, Pets, Veterans, Political, Inspirational/Devotional, Religious Affiliation, Hispanic/Spanish Speaking. 

Make-A-Wish America
Since 1980, this wonderful, national 501(c)(3) organization fulfills life-changing wishes for children with critical illnesses. Make-A-Wish has 60 chapters in the US and donor gifts (avg. $25) help deliver wishes that impact everyone involved - wish kids, volunteers, donors, sponsors, medical professionals and communities. Key enhancement selects include: Age 50+, Pets, Catholic, Bible/Inspirational, other Demographic & Lifestyle.
 
 
       NEWS YOU CAN USE
 
 
How's the Air Quality in Your Home?
 
A touch of spring weather and warmer temperatures are tempting many of us to crack open those windows to let the fresh air in. We don't often give much thought to the quality of the air that's circulating throughout our homes.  American Lung Association has put together a list of in-home healthy air checks. Get the list here.
 
 
 
Guideposts - Uplifting Readers for 75 Years
 
2020 marks the 75th anniversary of Guideposts, a nonprofit organization founded in 1945 by the Peale Family. Guidepost's mission is to inspire the world to believe that anything is possible with hope, faith, and prayer. What began as an inspirational resource for positive thinking has evolved into a highly successful organization. Read full article here.
 
 
American Lung Association COVID-19 Resource Center
 
There is a constant flood of information regarding the COVID-19 pandemic. Visit American Lung Association's informative, clear and concise website for the latest updates, or call their Lung Helpline at 1-800-LUNG-USA to get answers regarding COVID-19 and other lung health questions. Check out this comprehensive resource here.
 
 
 
 

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