Every decade, the country participates in a nationwide census as dictated by the US Constitution. The first campaign began in 1790 and this year is the first time citizens are permitted to respond via the internet and by phone. As of April 1, 2020, the US resident population was projected to be approximately 329.5 million or a 6.7% increase from the previous census in 2010.

One of the facts we learned back during the last census was the Hispanic/Latino community is the largest ethnic minority group in the country. The African-American community represents the largest racial minority group in the U.S. These findings will likely remain consistent after the current census is completed but the numbers will increase.

RMI allows you to tap into these two influential ethnic/minority groups by identifying Hispanic/Latino and African-American consumers on many of our list management properties.

Please visit our list kits to see how you can reach these prospective customers.