AICR Donors - the Recipe for Healthy Response!

Home Service Datacards

NEWS AND INSIGHTS FROM RMI DIRECT MARKETING November 2020

AICR Donors - the Recipe for Healthy Response!

For nearly 40 years, the American Institute for Cancer Research has been at the forefront in the battle against a disease which claims nearly 600,000 Americans annually. The organization differentiates itself by focusing on how diet, physical activity and weight management can help prevent cancer.

The AICR direct mail donor (Avg. age 70, HHI $45K; Avg. gift $13) relies on receiving valuable information pertaining to food facts, recipes and a guide for a healthy lifestyle.

Rich Leary, EVP, Partner said "AICR's multifaceted mission makes their file a perfect fit for mailers beyond cancer and health causes. Their list is overlaid with enhancement data, allowing mailers to fine-tune the perfect segment for optimal results. We have a suite of over 20 data cards which appeal to a wide array of both philanthropic and consumer offers."

View AICR List Kit

ABOUT US

RMI's Thanksgiving Grid-Iron Gang

Football and Thanksgiving go together like turkey and gravy. Several RMI employees listed watching or playing football as part of their Thanksgiving traditions.

Nothing, however, can top the glory days of our own Rich Leary and Alan Yu battling it out in the annual Turkey Bowl at Wappinger's Jr. High School the day after Thanksgiving. Rich reminisced, "Before we got old, Al and I participated for years. All out tackle. I believe Al still has the football trophy in his office for the 'Butkus' award (i.e.biggest hit) -- it was memorable."

Alan confirmed that said trophy is indeed still proudly displayed in his office. For Alan, the tradition lives on. "After we got too old to play tackle (actually I would still play if asked)," said Alan, " I started playing another Turkey Bowl game with my college friends on Long Island. As we got older, it was hard to get enough guys to play so now (yes, we still play), the high school and college age sons are in the game." Passing the torch to the next generation.

Rich (Goshen #48) and Alan (#54) pictured above, circa early-to-mid 1990s.

NEWS YOU CAN USE

Boost Your Mood

with Color

A fresh coat of paint or a simple change of décor may be all you need to improve your mood. Psychologists have found that the colors around us can have a vast impact on our emotional state. Red is energizing, yellow is joyful, blue is calming. With more people home now that ever, Guideposts has advice on incorporating colors in your home to inspire the mood you're after. Read full article here.

Sheet Pan Salmon with

Fall Vegetables

Sheet pan meals are a quick and easy way to serve a nutritious and delicious dinner. It's as simple as it sounds - just throw everything on the sheet pan and bake. Enjoy the flavors of the season with American Institute for Cancer Research's fall sheet pan recipe combining brussels sprouts and squash paired with salmon. Full recipe here. For more recipes, sign up for AICR's newsletter here.

Consumer Reports 2020 Holiday Gift Guide

November is the unofficial kickoff of the holiday shopping season. Check out Consumer Reports 2020 Holiday Gift Guide. The site features tips and hints on everything from when to order gifts for on-time delivery, where to get the best bargains, entertaining holiday guests, and of course, reviews on all the hot holiday gift ideas. Check out the Gift Guide here.

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