For over 115 years, the mission of the American Lung Association has been to save lives by improving lung health and preventing disease through education, advocacy and research. Recently, the organization has been an important voice in the global COVID-19 pandemic.
The ALA direct mail donor (Avg. age 76, HHI $74K; Avg. gift $20) relies on receiving valuable information pertaining to clean air, the harmful effects of smoking and protection against contracting Coronavirus.
Rich Leary, EVP, Partner said "ALA is an iconic brand and the amazing work they do is unprecedented. Their tireless mission has made great strides in eradicating lung cancer, promoting clean air and improving the quality of life for those afflicted with lung disease. ALA's ultimate goal is achieving a tobacco-free future. The ALA file has been overlaid with robust enhancement data, allowing them to offer a multitude of segments. The list portfolio includes 16 data cards which appeal to a wide array of both philanthropic and out-of-category offers."
