Love Is In The Air

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NEWS AND INSIGHTS FROM RMI DIRECT MARKETING February 2021

Love Is In The Air with Wedding Moments Newly Engaged

February is a time for love, Valentine's Day inspiring many to profess their love and propose marriage. Reach the love-struck recently betrothed with RMI's Wedding Moments Newly Engaged list.

The file is 100% female (no grooms included) and is generated from a variety of sources including bridal show registries, ads in bridal magazines and newspaper announcements.

The file updates weekly on Sunday and new counts are available Monday. We average approximately 10,000 name per week and 40,000 name per month hotlines. The average age of the newly engaged female is 28 and the income is $60K.

Did you know that 40% of all engagements take place between Thanksgiving and Valentine's Day?

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UPDATES

Beckett Media Files Recently Updated

The Beckett Media family of 16 lists has just completed their first update of 2021. The publisher has a diverse publication portfolio and includes standalone automotive, collectible and home décor titles as well as specialty masterfiles. The files updates 4X per year and names are through the month of January 2021.

View List Kit

NEWS YOU CAN USE

AICR Launches "Take the Ten" Campaign

February is Cancer Prevention Month. In commemoration, American Institute for Cancer Research has launched their new "Take the Ten" initiative to lower cancer risk and improve health. The program features the Healthy10 Challenge, an interactive 10-week program where each week participants take on a challenge designed to promote better health and wellness. Find out more here.

View AICR's List Kit.

Valentine's Day

By the Numbers

Love it or hate it, Cupid will be showing up Sunday, February 14 for Valentine's Day. Wallethub.com has broken down the facts and figures of the day of hearts, candy and flowers. Some fun facts: Shoppers spend $21.8 billion annually on the holiday; Men tend to spend twice as much as women; Overall online dating activity increases 33% between February 1 through February 14. Read the full article here.

Make-A-Wish Co-Founder Passes Away

Make-A-Wish co-founder Frank Shankwitz has passed away at the age of 77. In 1980 Shankwitz was an Arizona Highway patrolman who learned of a critically ill boy whose dream was to become a motorcycle officer. Shankwitz and his department made the boy's dream come true. He realized that he could do this for other kids, launching the Make-A-Wish organization. Read full article here.

View Make A Wish's List Kit.

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