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A Message From Wyoming Office of Tourism's Board President:

With the monumental passage of the 5% Statewide Lodging Tax which will at last provide a dedicated funding mechanism for the Wyoming Office of Tourism, we are ushering in a new era. Although it was a very hard-fought battle and the legislation is far from perfect, it should allow for increased funding for our state and the excellent team led by Diane Shober.

It is my honor to serve this year as the Chairman of the Wyoming Office of Tourism Board of Directors. Each quarter, I’ll be sending out communications on a variety of tourism topics and latest news.

I’d like to use this opportunity to thank all of you who spent time, money and effort to convince legislators to finally recognize the importance of the state’s second-largest industry and biggest employer. Governor Gordon identified the new bill as the only tax he would support is further proof of our clout and importance. Feel free to take a bow.

As many of you know, I’ve been involved in tourism in Wyoming and the Mountain West for nearly forty years. I’ve been a chamber of commerce executive, a state employee, and the CEO of Rocky Mountain International prior to my current gig as a novelist. I believe in the Wyoming tourism economy.

I would also like to introduce you to my fellow board members, four of whom are new this year. The Board is made up of six districts and three at-large appointees. These members are leading advocates of the state’s wide-ranging visitor and hospitality industry. We work on your behalf to ensure tourism remains a priority in Wyoming. Please reach out to us with concerns and ideas.

  • CJ Box, Chairman – At Large
  • Mike Keller, Vice Chairman – At Large
  • Budd Betts – At Large (Newly appointed)
  • Tony O’Brien – District 1 (Newly appointed)
  • John Johnson – District 2 (Newly appointed)
  • Mandy Moody Phillips – District 3
  • Larry Lloyd – District 4
  • Quintin Blair – District 5 (Newly appointed)
  • Anna Olson – District 6

Appointed by the Governor and confirmed by the Senate, each member brings extensive talent and expertise to guide multimillion dollar integrated campaigns. As the only statewide organization dedicated to growing the visitor economy, we are proud to represent our industry and provide oversight for the Wyoming Office of Tourism. Our goal is to broaden the base when it comes to tourism marketing and promotion and to support the WOT in their efforts.

Are you interested in attending a board meeting? The Tourism Board meets on a bi-monthly basis, with the next meeting scheduled for April 27 in Casper. For more information visit:

On behalf of the board, I would like to thank you for your continuous support and work for the tourism industry.


C.J. Box
Saratoga, WY



From February 23-25, over 300 tourism partners and sponsors gathered in Cheyenne to attend the annual Governor's Conference. Attendees participated in breakout sessions on travel trends, understanding resident sentiment, music & the hospitality industry, marketing strategies and insights of the lodging industry. The keynotes addressed current issues affecting the travel industry, working with Economic Development and becoming a community's shared value. They learned all about Hemingway's Wyoming connections, and even had the opportunity to share a drink in his honor created by our great distillers and brewers. 




On behalf of the entire hospitality and tourism industry, the Wyoming Office of Tourism happily recognized Darren Rudloff as this year's recipient of the annual "Big WYO" award.

Darren served as the head of Visit Cheyenne for more than 20 years, retiring this past December. He also served on the Wyoming Office of Tourism Board of Directors, and several other boards/committees. He truly has made an impact of tourism in the State of Wyoming.

"Darren has been a dedicated and passionate leader of tourism in Wyoming... he is just one of those guys who finds a way to get things done." 
–Barry Sims, Visit Cheyenne Board



Join the celebration on March 7 as we show our love for Wyoming's wide-open spaces, scenic landscapes and the one area code we all share. Take a look at our toolkit for to learn how to celebrate and find social media suggestions.



To celebrate our love for Wyoming and the one area code we share, take 20% off your order at the That's WY store when you order on March 7th. Use code 307WY20 at checkout to receive the discount.
Coronavirus Disease.

The Wyoming Office of Tourism is closely monitoring the Coronavirus disease and its impact to tourism in the state. At this time there are no reported cases in the state of Wyoming, and the risk to residents from the disease remains low. For more information and live updates, please visit the following sites: 

U.S. Travel Statement on the Cancellation of ITB Berlin
February 28, 2020
U.S. Travel Association President and CEO Roger Dow

“The guiding principle of the American travel community on coronavirus is to seek and follow the most current guidance from public health authorities. The government of Germany deemed the cancellation of ITB the appropriate call to make based on the available information. While we are disappointed, we share the deep concern about coronavirus and accede to the expertise that contributed to the decision.

“We remain in frequent contact with relevant U.S. officials regarding measures to ensure the continued safety and security of citizens of American citizens and visitors. The challenge in moments of public health concern is to react appropriately while avoiding overreaction, and thus far there is ample evidence that U.S. authorities have a keen eye on striking the correct balance.”

Addition from WOT: We are aware of other travel conventions and industry shows, such as Active America China and GoWest, that have been postponed in order to ensure the health and security of their attendees. The decisions were made in part due to government travel restrictions in a number of the countries participants would have been traveling from, and not taken lightly. We will continue to update you on the status of our industry shows or sales mission that may be affected. 



Amy Larsen
Industry Relations Manager

Phone: (307) 777-6706


Join the industry conversation on our Wyoming Tourism Basecamp page.

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