Wyoming Office of Tourism


Hospitality & Tourism Industry Call
Industry Relations Manager

The next Hospitality & Tourism Industry call will be on Monday, April 5th at 9:30am.
We are excited that Cam Sholly, Superintendent of Yellowstone National Park, will be joining us for this call to give us the most recent updates for welcoming tourists to Yellowstone this summer.

Meeting ID: 949 387 296
+1 253 215 8782 US


Visitor Services Familiarization (FAM) Trip is going virtual this year.
The Visitors Services FAM trip, hosted by the Wyoming Office of Tourism, is a great resource for all frontline staff at welcome and information centers, hotels, restaurants and attractions to gain a better understanding of the many destinations that visitors to Wyoming are either traveling to or through. By having a better understanding of the destinations, staff are better equipped to answer questions, provide navigation assistance and even point out off-the-beaten path places and hidden gems, which all enhance the visitor's Wyoming experience.

While this year we are unable to provide an in-person experience, Visitor's Services would like to invite you to attend a Virtual FAM highlighting the Northeast corner of Wyoming. The virtual FAM will take place on Wednesday, May 5th at 10:00am, during National Travel and Tourism Week. It will highlight Campbell, Weston and Crook Counties, along with Devils Tower National Monument. To register, please follow the link below. If you have any questions about the virtual FAM, please contact Becky Ward, Visitor Services Supervisor, Southeast Wyoming Welcome Center at or Jeanett Wolff, Welcome Center Supervisor, Northeast Wyoming Welcome Center,
International Seminar focused on Wyoming and the Great American West:
The regional trade show, International RoundUp 2020, which was to be held in Casper, was cancelled due to safety concerns from COVID-19. While the international markets have taken some major hits over the past twelve months, it is still a valuable asset that will rebound quickly.

The Wyoming Office of Tourism, Rocky Mountain International and the additional Great American West states will be hosting a supplier seminar on May 21, 2021. Participation in the seminar is free to all Wyoming partners through WOT’s partnership with the Great American West.

Please plan to join us for this virtual seminar to learn more about the international travel recovery process. The seminar will focus on further education about the international tourism industry, bringing in key players within the industry to speak and present on everyone’s part in the recovery process through collaborative effort. A complete agenda and schedule are being prepared and will be shared over the next couple of months.
If you have questions about this seminar or the overall international marketing efforts, please contact James Scoon, the Director of Global Partnerships. 
Partner Portal Update
Now is the time to update, add or delete business listings on Wyoming Office of Tourism's Partner Portal. Work on the 2022 Travel Guide is already underway, and any changes made to listings after May 31 will not be reflected in the guide. Please take a moment to spruce up your listings now so that we can provide visitors with the most accurate and up-to-date information in 2022. These listings are also displayed on our Things to Do page, which has seen a traffic increase of 400% when compared to last year. Make sure our audience is seeing the most accurate and enticing version of your listing by logging into the Partner Portal and making updates.
Industry Relations Manager

Changes in Miles Partnership


Miles Partnership is pleased to announce that Mitch Knothe will now be working with WOT and Wyoming partners on Leisure Marketing Opportunities. Mitch is very excited to expand his role in your incredible state. He has worked with WOT and Wyoming partners over the past six years on Brand USA programs. Even before then, he was learning about Wyoming’s great activities and attractions during Rocky Mountain International trade missions in his international marketing role for Idaho Tourism. Mitch lives in Boise, Idaho with his wife and two children. He enjoys just about anything in the outdoors and experiencing new adventures.




Earned Media Coverage

Media & Press Summary: February 2021
Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.
February 2021
*This includes domestic media coverage only
Reach: 183,604,154
Editorial Value: $2,427,676.71
Placements: 38
Fiscal Year-to-Date
Reach: 3,297,591,079
Editorial Value: $69,102,781.47
Top Media Placements
This past month, Forbes included Wyoming in two roundup articles. The first stemmed from the PR team’s relationship with contributor, Ramsey Qubein, whom included Wyoming’s Brush Creek Ranch in a roundup of the top 2021 travel trends highlighting it as a perfect option for travelers to escape into nature. Forbes also featured Grand Prismatic Spring in Wyoming as one of the world’s most colorful places thanks to its various species of heat-preferring thermophile bacteria and highlighting the hot spring as the largest in the US. Several print and online publications, such as Wyoming News Now, highlighted Diane Shober’s participation in a panel discussing the recent WYDOT study which found Wyoming’s aviation industry is worth $2 billion.
Partner Spotlight 

Flaming Gorge
Flaming Gorge-Green River Basin All-American Scenic Byway.
After 20 years in the making, on February 16, 2021 the Federal Highway Administration officials announced that the Flaming Gorge-Green River Basin Scenic Byway was named one of the 15 new All-American Roads. “To receive an All-American Road designation, a road must possess multiple intrinsic qualities that are nationally significant and have one-of-a-kind features that do not exist elsewhere. The road or highway must also be considered a "destination unto itself." That is, the road must provide an exceptional traveling experience so recognized by travelers that they would make a drive along the highway a primary reason for their trip.” (U.S. Department of Transportation). The only other All-American Road designation in Wyoming is the Beartooth Scenic Highway.

The Flaming Gorge Scenic Byway is a 150-mile drive starting in Rock Springs and ending in Green River. Vast and untouched landscapes unfold which are home to large herds of pronghorn antelope, wild horses, mule deer and many species of raptors.

Congratulations to Sweetwater County on this incredible recognition.


Industry Relations Manager

Amy Larsen
Industry Relations Manager
Phone: (307) 777-6706


Join the conversation on our Wyoming Tourism Basecamp page.


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