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Wyoming Office of Tourism

 
 
Hospitality & Tourism INDUSTRY CALL.
 
 
 

 

Please join us for the next Hospitality & Tourism Industry call on Monday, May 3rd at 9:30 a.m. as we kick-off National Travel and Tourism Week. We will be joined by several state agency directors to update us on their plans for summer 2021 as well as a special proclamation celebrating the Power of Travel.
 
Meeting ID: 949 387 296
+1 253 215 8782 US
 
 
WYOMING TRAVEL & ECONOMIC IMPACTS
 
The annual economic impact reports with detailed estimates of travel spending, employment and earnings and travel-generated receipts for each of Wyoming’s 23 counties are now available.
 
 
 

The Power of Travel: National Travel and Tourism Week

 
Plan to join with the Wyoming Office of Tourism as we celebrate the Power of Travel.
  •  All week. The Wyoming Office of Tourism social media channels will highlight the “one perfect day” submissions. There is still time to submit your area's "one perfect day" to wot-brandstudio@wyo.gov.
  •  May 3rd, 9:30 a.m. Wyoming Office of Tourism monthly Industry Call will kick off NTTW week with a special proclamation. The information to join the call is listed above.
  •  May 5th, 10 :0 0 a.m. Virtual FAM trip. The Visitor Services FAM trip, hosted by the Wyoming Office of Tourism, is a great resource for all frontline staff at welcome and information centers, hotels, restaurants and attractions to gain a better understanding of the many destinations that visitors to Wyoming are either traveling to or through. By having a better understanding of the destinations, staff are better equipped to answer questions, provide navigation assistance and even point out off-the-beaten path places and hidden gems, which all enhance the visitor's Wyoming experience. While this year WOT was unable to provide an in-person experience, Visitor Services would like to invite everyone to attend a Virtual FAM highlighting the Northeast corner of Wyoming. This virtual FAM trip not only serves as great training for front-line staff, but also as a great opportunity to experience another way to promote your destination or region. To register, please follow the link below. If you have any questions about the virtual FAM, please contact Becky Ward, Visitor Services Supervisor, Southeast Wyoming Welcome Center at becky.ward@wyo.gov or Jeanett Wolff, Welcome Center Supervisor, Northeast Wyoming Welcome Center, jeanett.wolff@wyo.gov.

For more information, find the NTTW toolkit here.

 
 
Register for the FAM trip here.
 
 
 
 

 

Monthly Webinar Series – May 12: International Seminar focused on Wyoming and the Great American West
 
In continuing with the monthly webinar series, the Wyoming Office of Tourism is changing the approach for May’s webinar slightly. Normally the topic would be announced during the Industry Call at the beginning of May, but to maximize the messaging, the Wyoming Office of Tourism is partnering with the Great American West States of ID, MT, ND, and SD as well as Rocky Mountain International to bring you a full international update. While the international markets have taken some major hits over the past twelve months, it is still a valuable asset that will rebound quickly.

Please join the Wyoming Office of Tourism, Rocky Mountain International and the additional Great American West states for a supplier seminar on May 12, 2021 from 9:00 a.m. – 12:00 p.m. to learn more about the international travel recovery process.

The seminar will focus on further education about the international tourism industry, bringing in key players within the industry to speak and present on everyone’s part in the recovery process through collaborative effort. This supplier opportunity will be hosted virtually and is completely free to any supplier through the Great American West partnership.
 
To learn more about the seminar and to RSVP, please visit: https://internationalroundup.com/2021-supplier-seminar/.

If you have questions about this seminar or the overall international marketing efforts, please contact James Scoon, the Director of Global Partnerships.
 
 
Dana Even
 
Meet WOT’s newest team member, Dana Even, Business Services Senior Coordinator
 
Dana is a native of Chicago who earned her bachelor’s degree in Outdoor Recreation & Tourism Marketing from the University of Wyoming in Laramie. She will manage all functions of the Tourism Board of Directors and provide executive level support to Diane Shober and the Business Operations team.
 
 
 

MONTHLY

Earned Media Coverage

 
Media & Press Summary: March 2021
Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.
 
March 2021
 
*This includes domestic media coverage only
Reach: 359,136,953
Editorial Value: $4,583,278.10
Placements: 36
 
Fiscal Year-to-Date
 
Reach: 3,656,728,032
Editorial Value: $73,686,059.57
 
Top Media Placements
Wyoming was highlighted in several priority outlets in March. Celebrating Women’s History Month, Forbes highlighted the Wyoming Women’s Suffrage Pathway in a roundup covering U.S. women’s history trails. Stemming from a photoshoot WOT helped support for Sports Illustrated Swimsuit, videos of the SI models exploring Wyoming were produced. In the recently released videos, the SI models are shown hiking Vedauwoo with Hike Like a Woman founder Rebecca Walsh and Medicine Bow National Forest.
 
Lastly, Costco Connections featured Deerwood Ranch Wild Horse EcoSanctuary and Reader’s Digest included Cheyenne in a roundup of the best “Spring Break Getaways That Don’t Require Air Travel,” highlighting several attractions from Terry Bison Ranch, Curt Gowdy State Park and the recently renovated State Capitol Building to Quebec 01 Missile Alert Facility – the roundup was also syndicated to MSN.
 
 
 
 
Salt Lake Magazine
WOT's PR & Media team worked with Salt Lake Magazine to highlighted Wyoming’s perfect atmosphere for stargazing and our four road trip routes as the perfect getaway for Utahns. The routes bring attention to all four corners of the state and their unique journey to the national parks. Salt Lake Magazine drew attention to our historical sites and monuments along with our small-town charms, giving readers a wide view of Wyoming’s potential as a road trip state.

The final piece was included as an 8-page spread in the March print issue and the online piece went live April 16.

The full article can be found here.
 
 
 
Native American Relay Races
 

PARTNER SPOTLIGHT

 

Casper to host the Native American Relay Races in Casper, sponsored by the Wind River Hotel & Casino and Northern Arapaho Tribe.
 
The Championship of Champions Indian Relay races will return to Casper September 24-26, 2021. The collaboration with the Horse Nations Indian Relay Council brings the highly competitive, traditional Native American sport back to the Central Wyoming Fairgrounds.

Riders do three laps around a half-mile track, switching horses each lap and riding bareback. The horsemanship skills, coordination, speed and sportsmanship of the Warriors are tested as 12-16 horses can be on the track at any given time.

Opening ceremonies will include Native American dancers, drummers, color guard, and spiritual leaders from the Northern Arapaho Tribe. The three-day event will also include women’s relay, chief race, warrior race, maiden race, and back for 2021, the youth relay.

 

 
 

 

PARTNER PORTAL UPDATES
 
Now is the time to update, add or delete business listings on Wyoming Office of Tourism's Partner Portal. Work on the 2022 Travel Guide is already underway, and any changes made to listings after May 31 will not be reflected in the guide.
 
Please take a moment to spruce up your listings now so that we can provide visitors with the most accurate and up-to-date information in 2022. These listings are also displayed on our Things to Do page, which has seen a traffic increase of 400% when compared to last year.
 
Make sure our audience is seeing the most accurate and enticing version of your listing by logging into the Partner Portal and making updates.
 
 
 

FOR MORE INFORMATION CONTACT


 
Industry Relations Manager

Amy Larsen
Industry Relations Manager
Phone: (307) 777-6706

 

 
 
INDUSTRY NEWS
Join the conversation on our Wyoming Tourism Basecamp page.
 
 

 

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