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Wyoming Office of Tourism

 
 
Hospitality & Tourism Industry CALL
 
 
 

 

In recognition of Labor Day on Monday, September 6, our September Monthly Industry Call will be held on Monday, September 13 at 9:30 a.m.
Meeting ID: 949 387 296
+1 253 215 8782 US
 
 
 
ESTO AWARD
Wyoming Women’s Suffrage Anniversary Campaign
 
The Wyoming Office of Tourism won a Mercury Award for its "2019: Year of the Wyoming Woman" Public Relations Campaign. WOT won the award during the annual Educational Seminar for Tourism Organizations (ESTO) conference in Los Angeles, California, held by the U.S. Travel Association.

The Mercury Awards recognize members for excellence and creative accomplishment in state destination marketing and promotion; and inspire, through showcasing outstanding work, continued development of imaginative marketing programs.

To learn more about the 150th anniversary of Wyoming Women’s Suffrage, click here.
 
 
ESTO AWARD
 
 
"The vision for this was clear, to make Wyoming the leading expert in the 19th Amendment's 100th anniversary. They creatively used images from the past and present to highlight why this was such an important milestone and received buy-in from not only women from across the state but also organizations and businesses and politicians, for complete state support.”
– ESTO Judging Panel
 
 
 

MONTHLY

Earned Media Coverage

 
Media & Press Summary: July 2021
Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.
 
July 2021
 
*This includes domestic media coverage only
Reach: 478,980,597
Editorial Value: $14,156,393.83
Placements: 941
 
Fiscal Year-to-Date
 
Reach: 478,980,597
Editorial Value: $14,156,393.83
 
Top Media Placements
In honor of the 125th Anniversary of Cheyenne Frontier Days, WOT hosted two media out to the state to experience the western celebration. Media guests included Nancy Brooks from Nashville, the country digital editor for Beasley Media which syndicates articles to 69 different local outlets, and freelance writer Irene Thomas who contributes to 5280, AAA (Colorado and Home & Away), Costco Connections, Fort Collins Lifestyle Magazine, NoCo Style, Real Food Traveler (online) and more. While coverage of the event ran in August, several articles have ran in regional country music radio station websites like Country 102.5 and Kicks Country 99. Last month, WOT and the PR team prepared a MAT release for wide, domestic distribution, leveraging WY Responsibly messaging to encourage mindful travel throughout Wyoming. The travel tips article was released on July 26 and garnered pick up in 911 online outlets including Los Angeles Times and Houston Chronicle, with additional online and print coverage expected in the coming weeks. Stemming from her supported trip in May, Cassandra Brooklyn featured Wyoming in three article last month including Roadtrippers: “10 Things to do on a Western Wyoming Road Trip,” World Nomads: “Where to Hike in the USA Year-Round,” and National Geographic: “Dark Sky Tourism is on the Rise Across the US.”
 
 
 
Hospitality & Tourism Fall Summit

 
 
WLRA
 

Registration Open!

Hospitality & Tourism Fall Summit

October 20-21, 2021

Best Western Sheridan Center, Sheridan, Wyoming

 

REUNITED!


We are looking forward to seeing you again!


A full agenda is coming soon. WLRA/WTIC Board meetings will be during the day on October 20 and a Welcome Reception for all attendees that evening, followed by a full day together on October 21, ending with the Big WYO Award banquet.

 
 
 
 
PARTNER SPOTLIGHT

 
 
Retreat
 
Wind River Photographers Retreat Educates and
Inspires Conservation
Alan Charles, Retreat Participant

 

Perhaps it was the cow moose, posing with her calf at the edge of a clump of willows. Maybe it was the sheer beauty of the lakes and high country, framed by stark peaks in the clear mountain air. Possibly, it was the dusty charge of a dozen horses, racing for the open prairie out of corrals at a local ranch, or the quiet cowboy, working with his gelding, or the ancient petroglyphs etched by ancient “spirit people” into the rocks above Ring Lake in Torrey Valley.

It could even have been that guest speaker’s spell-binding account of his journey solo skiing to the South Pole, or the flint-knapping demonstration provided by a local artist, the nostalgic stories recounted by one of the area’s early residents, or the amazing Yellowstone Park photographic images displayed by another guest speaker. Any one of these moments, or more, could have been what made the biggest impression on the dozen photographers who gathered at the Whiskey Mountain Conservation Camp on August 8 – 14, 2021 to attend the first “Wind River Photographer’s Retreat.” The seed of conservation was planted in the hearts of each of us.

Hosted by the National Bighorn Sheep Center, this new and unique nature photography workshop was organized and implemented by Sandy Zelasko, a professional photographer with more than 30 years experience as an instructor, public speaker, and hands-on workshop leader, and Bill Sincavage, a Dubois-area freelance nature and wildlife photographer who shared that dream of hosting a workshop that could celebrate the area’s wildlife, landscapes, and historic past.


Photographers who attended the workshop came from Pennsylvania, California,
Nebraska, Montana, South Dakota, Arizona, and Wyoming. While some had years of high-level photographic experience, others were learning the basics of improving their skills, and this workshop provided ample opportunities for all to learn and enjoy the wild wonders of the Wind River Wyoming country and the local Dubois-area citizens and culture.


The workshop itinerary provided five days of thoughtfully-scheduled events that included a mix of photo shoot opportunities in a wide variety of outdoor settings, interspersed with presentations by guest speakers who shared stories about local history and information about area wildlife and conservation issues. Threaded throughout the workshop was the theme of the National Bighorn Sheep Center, to “INSPIRE – EDUCATE – CONSERVE.”


Based on feedback from participants during the final hours of the workshop, this first Wind River Photographers Retreat was a success from all aspects. The food and accommodations at the Whiskey River Conservation Camp were amazing. People were inspired by the vistas, the speakers, and the adventures they experienced throughout the week. The efforts by Sandy and Bill to provide broad brush tips and ideas that might help all photographers improve their images, while also being available to assist individual participants with specific needs, defined the workshop as one designed to meet the needs of all levels of photo enthusiasts.


For more information on center, their programs or the upcoming 2021 Bighorn Bash, Whiskey on Wildlife , contact The National Bighorn Sheep Center, (307) 455-3429, info@bighorn.org, or www.bighorn.org.

 
 
 

FOR MORE INFORMATION CONTACT


 
Industry Relations Manager
 

Amy Larsen
Industry Relations Manager
Phone: (307) 777-6706

 

 
 
INDUSTRY NEWS
Join the conversation on our Wyoming Tourism Basecamp page.
 
 

 

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