Wyoming Office of Tourism

Hospitality & Tourism Industry CALL


Please join us for the next Hospitality & Tourism Industry call on Monday, June 7th at 9:30am.
Meeting ID: 949 387 296
+1 253 215 8782 US
Monthly Webinar Series Pauses for Summer
The Wyoming Office of Tourism has been proud to bring you the monthly webinar series for the past five months and has appreciated the strong partner participation. With many partners going into their peak seasons and having limited time, we will be pausing the webinar series until fall of 2021.

Please continue to watch for other webinars throughout the summer that will provide pertinent information to partners but won’t be on a set monthly schedule. We look forward to resuming this outreach with you.
American Rescue Plan Act of 2021
To support the immediate pandemic response, bring back jobs and lay the groundwork for a strong and equitable recovery, the American Rescue Plan Act of 2021 established the Coronavirus State and Local Fiscal Recovery Funds, designed to deliver $350 billion to state, local, territorial and Tribal governments to bolster their response to the COVID-19 emergency and its economic impacts. Today, Treasury is launching this much-needed relief to:
  • Support urgent COVID-19 response efforts to continue to decrease spread of the virus and bring the pandemic under control;
  • Replace lost public sector revenue to strengthen support for vital public services and help retain jobs;
  • Support immediate economic stabilization for households and businesses; and,
  • Address systemic public health and economic challenges that have contributed to the unequal impact of the pandemic on certain populations

Our office is actively monitoring and participating in the discussions of this Act, as well as discussions surrounding EDA Grants and other Federal funds coming to the State.



2021 Road Trip Stickers & Maps
DMOs: Now is the time to make sure you are stocked up on your route stickers and 2021 sticker maps for this summer. New this year, we have created an easy form for you to complete to request your route sticker and map quantities as you need them. You can find this form on our industry website here. All route stickers and sticker maps are distributed locally through local DMOs.
May’s International Webinar Recap
Thank you to all of the partners that were able to join May’s Webinar, The Virtual International Seminar. Just as a short recap for those that missed it, the Wyoming Office of Tourism partnered with the Great American West States of ID, MT, ND and SD as well as Rocky Mountain International to bring partners a full international update. The seminar focused on how the Great American West Program operates, market trends/updates from the in-market representation, consumer trends and interests from top tour operators, a product pricing session from inbound operators and much more.

If you weren’t able to make it to the live presentation and are interested in working with the international markets or are currently working with the markets and looking to expand your knowledge, we highly recommend watching the recording of the seminar and utilizing the resources provided.
Downloadable resources:
WY Responsibly Messaging
Join us in being mindful stewards of our land, animals, culture and communities through Wyoming Office of Tourism’s WY Responsibly campaign. Access our digital toolkit for more information on this initiative along with images, graphics and messaging you can use in your own marketing efforts. Posters, window clings and stickers will be mailed out this week to DMOs to distribute locally.
Partner Resource Guide
The Wyoming Office of Tourism has updated our partner resource guide, including information on ways to get involved with the Office of Tourism, other state agencies and grants. Whether you are an industry veteran or just starting out in tourism, we hope this guide serves as a resource for you as you grow your visitor economy.
2021 Wyoming Road Trip Playlist
Summer is near and folks are gearing up for many adventures alongside the rising temps and summer breeze. The musical talent of the Cowboy State provides the perfect soundtrack for any adventure, especially those that require long drives across the high plains or through mountain passes.

These musicians represent some of the best the Wyoming independent music scene has to offer. From the country rock sounds of Bob Lefevre & the Already Gone to Missy Jo’s jazz vocals and the hip hop stylings of Carbine C, there’s something for all tastes.
Songs were selected by Bri Long, Assistant Talent Buyer at the Aggie Theatre in Ft. Collins, Colo. The Wyoming Road Trip Playlist is an annual part of the Arts Council’s Wyoming Independent Music Initiative (WIMI), working to build a robust music scene in Wyoming and is presented in partnership with the Wyoming Office of Tourism.


Earned Media Coverage

Media & Press Summary: April 2021
Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.
April 2021
*This includes domestic media coverage only
Reach: 10,544,644
Editorial Value: $140,878.69
Placements: 31
Fiscal Year-to-Date
Reach: 3,667,292,450
Editorial Value: $73,827,199.28
Top Media Placements
In April, Wyoming was prominently featured in Salt Lake Magazine in an article titled “A Road Trip Through Wyoming” stemming from the PR teams’ relationship with managing editor, Jeremy Pugh and as a result of last September’s virtual media blitz hosted by Edelman and WOT. The feature article is a guide to “exploring the cowboy state from corner to corner” and highlights the four main road trip itineraries, sharing various attractions and where to stay and eat along the way for each.

Additionally, in mid-April WOT supported freelance journalist CR Rae out to Wyoming for a four-day road trip from Laramie to Casper to cover Wyoming’s outdoor activities, history and ‘off the beaten path’ activities and attractions – coverage is expected in the coming months highlighting her experiences from her trip.

To cap off April, WOT released its 2020 economic impact data highlighting Wyoming’s travel economy. In positive news, Wyoming only saw a 23 percent decline, well below the U.S. travel economy average decline of 36 percent. The news was featured in local outlets such as Rocket Miner and Buckrail, among others.

Campbell County to host Camporee in 2024


What happens when a city of 32,857 residents hosts a week-long party for 55,000 evangelical youth and their families from 106 countries? We don’t know, but Gillette is going to find out in the summer of 2024 when the International Pathfinder Camporee (Camporee) descends on Campbell County, Gillette and the CAM-PLEX Multi-Events Facilities.

Jessica Seders, executive director of the Campbell County CVB, spearheaded the one-year community-wide effort to land the Camporee after the organization decided to relocate the event from Oshkosh, Wisconsin, where it has been held since 1987. The CAM-PLEX, with a footprint of 1,100 acres, is one of the few facilities in the western United States that can accommodate the number of tents and RVs needed for the youth campers and organizers. Gillette’s and Wright’s lodging facilities and campgrounds are already receiving bookings from attendees’ families.

Planning, promotion and organization is currently in full swing with an emphasis on getting the community ready for more visitors than have ever been in Gillette at the same time.

“Their decision to move to Gillette is a testament to our community and its ability to not only draw large international events with our world-class facilities but our commitment to support one another for the good of our community. We have worked hard with Cam-Plex and our leaders in Campbell County to welcome Camporee here and we are excited to see what this event can mean for the future of our community!” Jessica said.



Industry Relations Manager

Amy Larsen
Industry Relations Manager
Phone: (307) 777-6706


Join the conversation on our Wyoming Tourism Basecamp page.


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