Wyoming Office of Tourism

Hospitality & Tourism Industry CALL


The next Hospitality and Tourism Industry call will be Monday, March 7 at 9:30 a.m.
Meeting ID: 949 387 296
+1 253 215 8782 US
The Governor's Hospitality and Tourism Conference is just days away!
Networking and Entertainment: Reconnect with industry peers for an evening of networking and fun during the Live the Legend Welcome Reception at a local favorite, Black Tooth Brewery. Enjoy entertainment from Jim Wilkinson.
Don’t miss Wyoming’s own , Sam Munsick , performing at Monday evening’s Legislative Reception. Indulge on gourmet food and have some one-on-one time with your Wyoming state leaders.

Session Highlight: Don’t miss the two-part series! Tourism development often requires the engagement of the local destination marketing organization to get the project done. If we don’t “own” this issue, who will? These sessions feature leaders from two destinations who made changes to attract new visitors and also includes examples of WY organizations who took control of the need for local attractions and successfully made things happen.

Reminders: Flaunt your destination gear on Monday for Destination Day / Dress to impress - the sparklier the better - for Tuesday evening’s Casino Night-themed Wyoming Education Foundation Gala.
Celebrate 307 Day!
Join us in celebrating all things Wyoming on 307 Day. On March 7, we encourage you to share your love for our communities, local businesses, outdoor spaces and attractions that make Wyoming so special. Find more information in our toolkit, including photos and a video you can share on your social media channels, plus recommendations on how to celebrate the day.
Welcome to the New Tourism Industry Website
After months of hard work and extensive industry input, The Wyoming Office of Tourism is thrilled to announce the launch of its new industry-focused website. The site features a fresh look, simplified navigation, streamlined menus and a more responsive layout focused on matching partners’ needs.

The new layout has a wide array of resources, including upcoming events; marketing and branding assets; a high-level tourism recap; in-depth research and reports; and considerably more.

There are areas dedicated to both media and film which will provide journalists and movie producers pertinent information to assist in their projects focused on Wyoming promotions.

Partners will also be able to access and update their business listings through an easy-to-use portal, helping ensure that the most accurate information is being featured on and in the Official Wyoming Travel Guide.

We hope you’ll find it easier to navigate and discover what you’re looking for more quickly and efficiently.
Wyoming Itinerary Guide
Wyoming Itinerary Guide
We are so excited to share the Wyoming Itinerary Guide that was produced with Leisure Group Travel! This guide includes 8, 3-day itineraries around the state of Wyoming. We were happy to partner with Carbon, Sweetwater, Fremont, Laramie, Sheridan and Campbell counties to create this great resource for the Group Travel Industry!


Earned Media Coverage

Media & Press Summary: January 2022
Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.
January 2022
*This includes domestic media coverage only
Reach: 310,028,722
Placements: 46
Fiscal Year-to-Date
*Domestic media coverage through January 2022 and international media coverage through December 2021
Reach: 2,105,584,213

Top Media Placements
Stemming from the PR team’s relationship with freelance reporter Megan McCrea, Cloud Peak Skyway scenic byway was included as one of AAA Via’s “Off-the-Beaten Path Places to Visit in 2022,” in January. Activities and points of interest in Buffalo, Ten Sleep, Washakie and more were highlighted in the piece. Based on the PR team’s continued conversations with Condé Nast Traveler and relationship with contributor Rachel Chang, Yellowstone National Park’s upcoming 150th anniversary was featured in a roundup of national parks requiring reservations in 2022 and celebrated Yellowstone for its record-breaking visitation in 2021.

Additionally, as a result from the October group press trip, Laura Kiniry highlighted the quirky Wyoming-regional pairing of chili and cinnamon rolls in Smithsonian, exploring the unique history and nostalgia of the combination.



Kristy Simola
Kristy Simola
2 Years
February 18 marked the day Kristy Simola joined the Wyoming Office of Tourism in 2020.
Kristy is always open to learning new things and never afraid of a challenge. We greatly appreciate her dedication to WOT and our staff. She is always willing to help out when she is called upon and goes above and beyond to get the job done!
Thank you, Kristy, for being such a valuable member of our team.
Haley Freeman
Haley Freeman
2 Years
February 19 marked the 2 year anniversary for Haley Freeman with the Wyoming Office of Tourism! Haley has been a great addition to our team, not only because of her hard work but also for her amazing smile and contagious laugh . Haley is always ready to take on new things, she wears many hats in our office. She is a meeting planner, invoice router, image collector, Pinterest poster, and much more. Her ability to juggle many different things has proven to be very beneficial to the team.

Cowboy Character
Partner Spotlight: Cowboy Character


Cowboy Character, launched last summer, is Visit Laramie’s new responsible recreation campaign. The goal of the campaign is to help the Laramie area continue to promote but protect outdoor amenities in a sustainable way so that future generations can enjoy them as much as people do today.

The campaign was created through a partnership with the Haub School at the University of Wyoming. While the students at UW helped significantly with research on how best to roll out the campaign, the Visit Laramie marketing team came up with the tagline “Cowboy Character”. The inspiration for the idea comes from the Cowboy Code of Ethics where those 10 principles were blended with Leave No Trace and responsible recreation principles.

Through Visit Laramie’s partnership with the US Forest Service and local businesses, they were able to hang up the poster at over 50 local trailheads and campgrounds and distribute it to over 50 local businesses and public spaces downtown. Stickers were also handed out at the Farmers Market to promote the campaign, and a media campaign was launched through a partnership with Madden Media. In 2022, Visit Laramie is looking forward to rolling out the Cowboy Character Challenge and a winter version of the campaign, which they hope will incentivize responsible behavior by recreationists with prizes and gamify crowd dispersion at popular trailheads and camp sites.



Industry Relations Manager

Amy Larsen
Industry Relations Manager
Phone: (307) 777-6706


Join the conversation on our Wyoming Tourism Basecamp page.


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