Your newsletter for things that are happening in the tourism and hospitality industry throughout the state.
Hospitality & Tourism Industry Call

The next Hospitality and Tourism Industry call will be May 2nd at 9:30 a.m.
Meeting ID: 949 387 296
+1 253 215 8782 US
Bob Pacanovsky
Join us for the May Webinar: Would you do business with You?
Monday, April 10th at 10:30 a.m.
Meeting ID: 949 387 296
+1 253 215 8782 US
The Wyoming Office of Tourism is excited to have Bob Pacanovsky with The Black Tie Experience present our May Webinar, Would you do business with you? Becoming your customer – what do you see?
Trust. Peace of Mind. Cleanliness. These traits and others are front and center in the minds of your customers and prospects right now. If there was a time to think and act like one of your customers, that time is now. Every sense is heightened for them about you, and all their senses will be on "high alert" as we continue to navigate through this new economy.

That's why the "Impact Points" in your organization may now be one of the most important elements in creating a top-notch Customer Service Experience.

What if you and your team could take part in an interactive seminar where we transform them into a Customer or Prospect in their organization and take them on a journey through the life cycle of a customer?

This webinar gives you the three stages of Impact Points that every customer may go through. And sometimes the impact you make is in the little details that you will be doing for them. However, you need to see it through their eyes first.

We encourage you to invite your whole team to join in on this webinar. As we are heading into the busy travel season this is a great opportunity to make sure your guests are receiving The Black Tie Experience.
Domestic Trade is ready to roll!

In March the Wyoming Office of Tourism attended NTA Contact in Anchorage, Select Traveler in Cheyenne and hosted a fam trip in southeast Wyoming that included 27 tour operators. In total 58 leads were generated. Wyoming continues to be a desired location due to our scenery, attractions and western hospitality! Even with International borders open there continues to be a strong demand for our National Parks and western experiences.

DMO’s, Tour operators, attractions and others were able to sit down and discuss some of the current issues that the domestic trade industry is facing. Among the top concerns were the impacts that staff shortages were having on restaurants being able to take groups and the surge in pricing of hotel rooms. Many tour operators have had to cancel trips and pull itineraries due to these issues, including tours in Wyoming. The conversations where productive as alternative solutions were discussed outside of restaurants to include catered events, utilizing food trucks, and reaching out to DMO’s to come up with solutions. Lodging options will continue to be a discussion as tour operators start to build out there 2023/2024 and beyond itineraries with the potential of alternative routes and destinations. Fuel prices were also mentioned as a concern right now as many tour operators are anticipating high fuel surcharges this year.

We would also like to congratulate Visit Cheyenne as being selected for NTA Contact in 2023! This is a great opportunity to have some of the top leaders in the Domestic Trade Industry experience what Wyoming has to offer.

If you have any questions about domestic trade, please feel free to contact Amy.

Upcoming shows: Northwest USA Spotlight- April 25-25, TAP- May 22-26
Upcoming domestic trade fam trips: June 6-10, Wyoming Trails and Rails, August 21-26, Journey into the Past.

Continuing to Promote Responsible Travel

Join us in continuing to promote responsible travel throughout the summer and year-round. Elements from our WY Responsibly campaign will continue to be part of our messaging throughout the summer and into the future. You can find more information on WY Responsibly by visiting or by exploring the elements available in our WY Responsibly toolkit.
Media & Press Summary: March 2022
Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.
March 2022
*This includes domestic media coverage only
Reach: 646,002,655
Placements: 37
Fiscal Year-to-Date
*Domestic media coverage through Month YYYY and international media coverage through Month YYYY
Reach: 2,979,180,400
Placements: 1615
Top Media Placements

In March, as a result of the PR team’s relationship with freelance writer and content strategist, Laura Begley Bloom, Wyoming was included in her story for Forbes on the “22 Best Places to Travel in the U.S. in 2022.” Yellowstone National Park’s 150th Anniversary was highlighted, while Cheyenne’s Frontier Days and Cody’s Buffalo Bill Center of the West were listed as a few of the must-see attractions in the state.

Wyoming’s hot springs were a popular topic of discussion in March. Top placements included the thermal features of Yellowstone National Park and Hot Springs County in a New York Times piece devoted to U.S. hot springs, and the jaw-dropping views of Granite Hot Springs, as part of a Marie Claire round-up of the 10 best hot springs in the U.S.

Looking ahead, the Wyoming Office of Tourism is partnering with Yellowstone National Park on May 6th to conduct a digital satellite media tour. Airing from the Old Faithful Inn during a special event celebrating the 150th Anniversary of America’s first national park, the tour will include a top state spokesperson who will speak to why 2022 is the perfect time to visit Wyoming. The PR team is expected to secure 20+ plus key US markets, both TV and cable, to broadcast segments nationwide during prime morning viewing time.
Sara Borgerding - 2 Years

Please join us in recognizing two years of dedication to the Wyoming Office of Tourism team, including hiring and onboarding through COVID, for our Brand Studio Senior Coordinator, Sara.

Her strengths and design skills have contributed to many projects across the organization from creating visual assets to economic one sheeters to Governor's Conference materials. She proactively seeks out projects and is willing to tackle any task thrown her way.

Sara has incorporated many of our professional development learnings into our Brand Studio projects and process improvements. One of my personal favorites is the daily positives that we start every Brand Studio meeting with to set the tone for the day.

Thanks Sara for all that you do.

Becky Ward - 8 Years

Please join us in recognizing eight years of dedicated service to the Wyoming Office of Tourism team for our SEWC Supervisor Becky Ward. Becky started as a Seasonal Employee in the Welcome Center, then moved to the Strategic Partnership Sr. Coordinator position and then became the SEWC supervisor.

Becky is never one to sit on any one task for very long. You ask her to do something and she is on it. She has used her creative side in many aspects of her job. She especially likes to bring joy to everyone with treats on our birthdays, sending cards when needed and refuses to take any money or recognition for all that she does. Her staff enjoy working for her and look forward to the call to come back and work another summer.
Thank you Becky for all that you do for all of us and all the visitors that call on the phone and walk through our Welcome Center doors! You are a rock star.
Industry Relations Manager
Amy Larsen
Industry Relation Manager
Phone: (307) 777-6706

5611 High Plains Rd • Cheyenne, Wyoming 82007 • USA • Click here to unsubscribe.