Your newsletter for things that are happening in the tourism and hospitality industry throughout the state.
Wyoming Office of Tourism July Industry Call

The Wyoming Office of Tourism is continuing our efforts to provide accurate and up to date information regarding the current events in Yellowstone National Park, and to continue to align our messaging with our partners in Yellowstone National Park, Xanterra, and throughout the state of Wyoming. It is still essential as an industry that we are conveying the same messaging. Please join us Tuesday, July 12th at 9:30am for a discussion on updates, messaging, resources, and our ongoing marketing efforts.
Topic: Industry Call
Time: Jul 12, 2022 09:30 AM Mountain Time (US and Canada)
Meeting ID: 828 3835 5739
One tap mobile
+16699009128,,82838355739# US (San Jose)
+12532158782,,82838355739# US (Tacoma)
Wyoming Office of Tourism (WOT) Messaging

WOT will continue campaign efforts to promote adjacent experiences outside of Yellowstone to encourage state-wide exploration; responsible travel and know-before-you-go information across all channels. In addition, we will use WY Responsibly pillar to push the tactical "Know Before You Go” information to communicate the logistical details on how to access and navigate the park if travel plans include Yellowstone. Overall goal to make sure visitors know “WY is open” and provide them with the planning tools needed to adjust their plans to explore WY beyond Yellowstone.
Travel Alerts

Alert banners on every page of, on the interactive map, and in all consumer and industry emails directing to the Travel Alert resources page. Yellowstone National Parks Twitter feed added on the Travel Alert resources page, this provides visitors with real time updates for the park. Social channels are up-to-date on travel alerts, along with links to National Parks Service resources, and inspirational content on statewide experiences.
Media & Public Talking Points

The following document includes key messaging and talking points for Wyoming's travel and tourism industry to reference when discussing Yellowstone's recovery and travel to the state this summer. It is important to reference this document while working with the media and public to ensure a consistent narrative. For any questions, please reach out to Piper Singer, PR & Media Manager.
Add or Update Event & Business Listings

Make sure your area is well represented on by adding or updating event and business listings. Go to the Partner Portal to learn which events and businesses qualify and to add or update your listings. This is a free tool that allows visitors to see your business or event when looking for things to do in Wyoming.
Update Visitors on Social Media

Continue to share information about Yellowstone and its status as new information arises. In order to ensure consistent messaging, all Wyoming partners should have the information from the park service on their websites and social media channels, along with information on the alternating license plate system. Destinations should continue to market fun things to do in their areas to entice travelers unable to get into the park. It is important to show that Wyoming is open and filled with plenty of destinations worth visiting outside of Yellowstone.
Travel Trade Outreach

WOT will continue to communicate the most current updates on visitation to Yellowstone, along with alternative experiences around the state to our partners in the travel trade industry to ensure they have the information needed to pass along to their clients and groups. This includes The Great American West, Brand USA, NTA, ABA, IMG, IITA, SYTA, UMA and USTOA.
Industry Relations Manager
Amy Larsen
Industry Relation Manager
Phone: (307) 777-6706

5611 High Plains Rd • Cheyenne, Wyoming 82007 • USA • Click here to unsubscribe.