Your newsletter for things that are happening in the tourism and hospitality industry throughout the state.
2024 Wyoming Official Travel Guide

We’re currently in the process of filling space for the 2024 Wyoming Official Travel Guide. Get your message in front of over 800,000 active travel planners looking to plan their vacation to Wyoming.

The opportunity to reach travelers throughout 2024 closes on August 31, 2023, and even though it’s a few months away, space is already filling up! Don’t miss your chance to be a part of WOT’s multimillion-dollar marketing efforts aimed at bringing more visitors to the Cowboy State.
Non-Premium Rates include:
  • Full Page - $8,700
  • Half Page - $6,500
  • Quarter Page - $3,200
  • Eighth Page - $1,700
  • Other Premium rates, Enhanced Listings and other Specialty Co-op opportunities are also available.  Please ask for more details on these options.

Also, other WOT Co-op marketing opportunities to help get your message out for the 2023 summer travel season also exist. Please contact Mitch Knothe at or (208) 869-5178 to discuss all of the possibilities.

Co-op opportunities extended

The Wyoming Office of Tourism, in collaboration with Madden Media, has announced shoulder season Co-op opportunities for state-wide partners.

The tactics for the shoulder season Co-op mirror previous co-ops that allow partners to focus on the specific strategies that benefit their own marketing plans. New tactics include Connected TV and a regional print buy. Opportunities are available immediately, with flights running from October through February 28, 2024.

For more information, contact Lesley Rowbal, Director of Destination  Strategy at Madden Media, at or 308-249-2255.
Road Trip Sticker Maps and Stickers

The 2023 Road Trip sticker map is on its way! The maps are being sent out to each DMO/LTB this week for distribution in their area. Please recycle any older maps you may have as each year they change, and we have some great new partner stickers this year.

If your DMO/LTB needs additional route stickers, please fill out the form on our industry website and we will get them shipped to you.
Welcome Center Annual FAM Trip
The two-state operated welcome centers came together to explore another part of the state before the busy summer season begins. From April 28-May 2, a group of 11 staff members took to the road to explore Fremont County.

They first stopped in Boysen State Park to explore the area and enjoy lunch at the Marina as they overlooked Boysen Reservoir. The group then traveled north into Dubois, exploring the National Bighorn Sheep Center, the Dubois Fish Hatchery and the National Museum of Military Vehicles. This area proved to be a true hidden gem for travelers. It is a must-stop for anyone headed to the state's northwest corner.

On to Lander, where they were greeted kindly at the Shoshone Rose Casino and were given a delightful tour of the Casino, Hotel, Restaurant and Conference areas. They also were well received at the Wild Horse Sanctuary and learned about the wild horses and the life in the sanctuary. They stopped at the Trading Post to explore treasures and then went on to pay their respects to Chief Washakie and Sacajawea's gravesites. The next day was about the State Parks and State Historic Sites. They explored the beautiful Sinks Canyon State Park and the intriguing South Pass City, a State Historic Site. The guides at each place were amazing and very friendly. They enjoyed great food at Gannett Grill and Cowfish.

The last part of the tour was spent in Riverton, where the group stopped at the peaceful St. Stephens Mission in St Stephens. They were given a tour of the colorfully painted church and shown the bison herd the Mission manages. They then toured the Hi Mountain Jerky plant and received free smells from the spices they sell and a behind-the-scenes look at the unique locally Wyoming-owned business. They concluded the tour by spending time at the Riverton Museum and the unique Wind River Heritage Center. They indulged in Perretts for dinner. These two areas hold so many cultural and outdoor opportunities for travelers.

The FAM returned with a knowledge of the area ready to make recommendations for the area to upcoming travelers, new content ideas to feature, assets of the area to help promote and much more.
Glenn, Lexi and Amy WESTO
Glenn Gardner, Lexi Mitchell and Amy Larsen recently represented the Wyoming Office of Tourism (WOT) at the 2023 WESTO Conference held in Lake Tahoe, Nevada, and hosted by Travel Nevada. WESTO works to create valuable networking opportunities with peers from other western states, thoughtful conversations toward future growth, as well as beautiful scenery at the South Shore of Lake Tahoe. The Coraggio Group moderated the conference with a focus on the resiliency of the tourism industry. DMOs from the western region of the US shared the variety of disruptors they are facing, which provided an opportunity to see and discuss the best practices in handling them currently and preparing for the future. One of the most tangible ideas that came from the discussion was on learning to be proactive versus reactive in how to handle disruptors. In other words, how we can
continue to bolster tourism despite disruptions such as natural disasters, harsh weather or even a pandemic?

Breakout sessions took place throughout the conference regarding topics such as Resident Sentiment, Destination Development, International Tourism, Public Relations, Technology and Partnerships. These peer-to-peer sessions help to develop networks between the western state tourism offices, with further opportunities to exchange ideas and build towards more collaboration.
Media & Press Summary: April 2023
Please note the ‘Top Media Placements’ and ‘Earned Media’ include coverage that is a direct result of the Wyoming Office of Tourism’s (WOT) efforts, while “Wyoming in the News” is coverage that cannot be directly tracked back to the PR program.
April 2023
*This includes domestic media coverage only
Reach: 937,130,948
Placements: 243
International Year-to-Date Coverage
Reach: 298,463,527
Total Placements: 70
Fiscal Year-to-Date
*This includes domestic media coverage only
Reach: 10,015,757,838
Placements: 1,084
Top Media Placements

Running on 189 local TV stations across the country, visiting journalist Wendy Gillette’s Travel Tuesday TV segment about the 2023 ski season hit key markets from New York to Chicago to Phoenix with a total viewership of 2.7 million potential visitors to Wyoming. Wendy visited Jackson Hole at the end of March and included the destination in her story for CBS News about record-breaking ski fall totals along with resorts like Snowy Range Ski Area and Sleeping Giant Ski Area as alternative options for travelers on a budget.

11 writers gathered at The Wildflower Hotel in Denver to mingle and learn with partners from Cheyenne, Sweetwater and Casper at the Office of Tourism’s media event. Among the results from attendees so far: Serena Ung produced the segment “Take a Break and Take a Road Trip Up North to Wyoming,” for KDVR-TV, Fox 31 News. The anchors positioned Wyoming as “a quick and easy road trip” and “a great destination for the spring and summer seasons,” highlighting the abundance of lakes, water recreation, outdoor adventures, and restaurants. As another result, this time from a virtual editorial deskside arranged by Percepture last November, Sunset writer Krista Simmons, profiled Jackson Hole as a year-round destination in “How to Visit Jackson Hole Like a Local.” She cited the best places to stay, shop, eat and drink, as well as the not-to-be-missed activities.

Wyoming grabbing the number one spot for camping by Adventures on the Rock was featured in the Travel + Leisure piece “This State Just Ranked No.1 for Camping in the U.S.,” and also picked up by the Fort Worth Telegram in “This Mountainous State Just Ranked No. 1 in the U.S. for Camping.” Adventures on the Rock is a website dedicated to helping travelers find adventure vehicles and they scored Wyoming 72. 12 out of 100 based on a culmination of factors including having the highest number of national parks and landmarks relative to the state area, the highest number of free campsites and the third highest number of hiking trails. The Travel + Leisure coverage was syndicated to four additional outlets including Yahoo! Life and MSN, while 10 additional outlets covered the Fort Worth Telegram story.

Hospitality Campaign

The Wyoming Office of Tourism launched a hospitality campaign in early February 2023 promoting the hospitality industry in the state. To build on the campaign’s initial successes, we have developed several assets for partners to use to target a more localized audience.

WOT created a downloadable messaging toolkit containing assets that can be used in both your digital and physical spaces, including:
  • Social media posts and images for your social channels
  • Digital banners to promote your business
  • Printable posters to hang on-site

WOT looks forward to joining together to promote Wyoming hospitality careers and strengthen our industry.


Summer Listings Update
Make sure your listing is updated for summer hours and photos. Or if you’re new make sure you have your listing added to be featured on our new Wyoming trip planner tool.
Calling for all Events!
Do you have a new event this summer? Share it with us in the Partner Portal so we can share it through our website and other channels.
Congratulations WOT Staff who celebrated work anniversaries for May!
Sherry Haiar
Sherry Haiar
May 5th - NE Welcome Center Specialist
5 years

Industry Relations Manager
Amy Larsen
Industry Relations Manager
Phone: (307) 777-6706

5611 High Plains Rd • Cheyenne, Wyoming 82007 • USA • Click here to unsubscribe.