We’re currently in the process of filling space for the 2024 Wyoming Official Travel Guide. Get your message in front of over 800,000 active travel planners looking to plan their vacation to Wyoming.

The opportunity to reach travelers throughout 2024 closes on August 31, 2023, and even though it’s a few months away, space is already filling up! Don’t miss your chance to be a part of WOT’s multimillion-dollar marketing efforts aimed at bringing more visitors to the Cowboy State.

 

The Wyoming Office of Tourism, in collaboration with Madden Media, has announced shoulder season Co-op opportunities for state-wide partners.

The tactics for the shoulder season Co-op mirror previous co-ops that allow partners to focus on the specific strategies that benefit their own marketing plans. New tactics include Connected TV and a regional print buy. Opportunities are available immediately, with flights running from October through February 28, 2024.

For more information, contact Lesley Rowbal, Director of Destination  Strategy at Madden Media, at Lrowbal@maddenmedia.com or 308-249-2255.

The two-state operated welcome centers came together to explore another part of the state before the busy summer season begins. From April 28-May 2, a group of 11 staff members took to the road to explore Fremont County.

They first stopped in Boysen State Park to explore the area and enjoy lunch at the Marina as they overlooked Boysen Reservoir. The group then traveled north into Dubois, exploring the National Bighorn Sheep Center, the Dubois Fish Hatchery and the National Museum of Military Vehicles. This area proved to be a true hidden gem for travelers. It is a must-stop for anyone headed to the state's northwest corner.

On to Lander, where they were greeted kindly at the Shoshone Rose Casino and were given a delightful tour of the Casino, Hotel, Restaurant and Conference areas. They also were well received at the Wild Horse Sanctuary and learned about the wild horses and the life in the sanctuary. They stopped at the Trading Post to explore treasures and then went on to pay their respects to Chief Washakie and Sacajawea's gravesites. The next day was about the State Parks and State Historic Sites. They explored the beautiful Sinks Canyon State Park and the intriguing South Pass City, a State Historic Site. The guides at each place were amazing and very friendly. They enjoyed great food at Gannett Grill and Cowfish.

The last part of the tour was spent in Riverton, where the group stopped at the peaceful St. Stephens Mission in St Stephens. They were given a tour of the colorfully painted church and shown the bison herd the Mission manages. They then toured the Hi Mountain Jerky plant and received free smells from the spices they sell and a behind-the-scenes look at the unique locally Wyoming-owned business. They concluded the tour by spending time at the Riverton Museum and the unique Wind River Heritage Center. They indulged in Perretts for dinner. These two areas hold so many cultural and outdoor opportunities for travelers.

The FAM returned with a knowledge of the area ready to make recommendations for the area to upcoming travelers, new content ideas to feature, assets of the area to help promote and much more.