Your newsletter for things that are happening in the tourism and hospitality industry throughout the state.
Casper, Wyoming, Selected to Host the 2024 International Roundup (IRU)
Mark Your Calendars for April 19-22, 2024
Casper was announced as the location for the 2024 International Roundup (IRU), set for April 19-22, 2024. The tourism-based tradeshow will bring international travel planners and tour operators from seven overseas markets who specialize in selling customized travel itineraries through the five-state region: Wyoming, Idaho, Montana, North Dakota and South Dakota, collectively branded overseas as “The Great American West”.

Hosted by the Casper Convention & Visitors Bureau in partnership with the Wyoming Office of Tourism and The Great American West, IRU will provide a long-term economic boost to the region. More than 100 regional suppliers and 40 international tour operators are expected to attend the multi-day event that includes over 2,600 pre-scheduled appointments with destination representatives. Business conducted at the event will help contribute an estimated $110.8 million in visitor spending to Wyoming, and an estimated $259 million to the five-state region.

“International Roundup is more than just a tradeshow, it’s a chance to turn partnerships into friendships,” said Amanda Sewell, destination experience coordinator at Visit Casper. “Buyers and sellers of foreign countries get to come together, in person, for the greater purpose of tourism, in the hope of enhancing the economic growth of our countries and communities.”

Casper was slated to host the event in 2020, and again in 2021, but had to postpone hosting the event both years due to border closures surrounding the global COVID-19 pandemic.

“It’s a unique opportunity to host this event,” said James Scoon, global partnerships director with the Wyoming Office of Tourism. “Communities get to showcase their charm and hospitality to the world, in a tangible way, that ends up elevating the entire state and region as an international travel destination. There is no better way to sell a community than in-person experiences. It is the ultimate marketing opportunity.”

The exclusive IRU event is a unique opportunity for regional suppliers within the region to meet one-on-one with international tour operators from the United Kingdom, Germany, Benelux, France, Italy, Australia and Nordic countries to conduct business negotiations that would otherwise be generated only through substantial individual investment and an exhaustive number of around-the-world trips.

International tour operators who sell travel packages to the five-state region are invited to register for the event to enhance their product base and knowledge of the area. Many of the operators who attend are small- to medium-sized companies that specialize in tailor-made fly-and-drive itineraries for individual clients. The knowledge and connections gained at this event allow tour operators to offer unique experiences, at the same time providing an efficient and practical way for suppliers in the region to promote their tourism products to an international audience.

Registration for the 2024 IRU will open in October and is available to any Wyoming tourism partner that is interested in increasing international visitation to their business. It is a great opportunity to learn more about the international trends from in-market representatives and the tour operators in attendance. Attendees are encouraged to register early to confirm their spot at this exclusive event.
IRU 2023 Boise Recap
The Wyoming Office of Tourism and 13 Wyoming partners eagerly participated in the prestigious international trade show, IRU, focused on promoting international tourism in the markets of Scandinavia, France, Germany, the UK, Italy, the Benelux and Australia. This significant event brought together 41 influential tour operators from all markets, providing an exceptional opportunity for WOT and WY partners to showcase the allure of Wyoming as a must-visit destination. Recognizing the importance of international travel to Wyoming, this trade show served as a catalyst for forging strong connections, fostering collaborations and highlighting the extraordinary landscapes, diverse wildlife, and rich cultural experiences that await travelers in Wyoming. Through these interactions, WOT aimed to emphasize the significance of international visitors in boosting the state's economy, preserving its natural wonders, and cultivating a global appreciation for the wonders of Wyoming.
RMI Post Fam

Following IRU 2023 in Boise, WOT led a group of six participants from Australia, Norway, Belgium, Italy, Germany and France to discover the natural wonders and cultural treasures of Wyoming. Their adventure began in the vibrant town of Jackson, where the enchanting blend of Western heritage and contemporary charm mesmerized them all. They delved deeper into the heartland of Wyoming, where the quaint town of Afton welcomed the group with open arms, offering a glimpse into its small-town hospitality and rich history. Moving further, the picturesque town of Alpine revealed its breathtaking vistas of the Snake River and the majestic Gros Ventre Mountains, leaving them in awe of nature's wonders. Pinedale, with its serene lakes, rugged peaks and history of the mountain men beckoned them to explore the wilderness and immerse themselves in the tranquil surroundings. Lastly, they arrived in Rock Springs, captivated by its coal mining heritage and the remarkable landscapes of the Flaming Gorge National Recreation Area. Throughout the familiarization tour, they marveled at the diversity of Wyoming's landscapes, formed lasting friendships, and cherished the memories of this extraordinary cross-cultural adventure.
For more information on how you can get involved with IRU or international trade, contact James Scoon, global partnerships director.
Industry Relations Manager
Amy Larsen
Industry Relations Manager
Phone: (307) 777-6706

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